Articles

Tag: customer experience

  • Customer Journey Mapping Should Take a Page From GPS

    Customer Journey Mapping Should Take a Page From GPS

    “A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to control the consumer journey counterproductive.

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  • Save the Date — CMSWire's DX Summit 2017

    Save the Date — CMSWire's DX Summit 2017

    Chicago has inspired novelists, movie directors, politicians and innovators. It's also inspired the team at CMSWire — which is why we are returning once again to the Windy City this November to share the latest strategies, technologies, practices and case studies in digital customer experience at our third annual DX Summit (#DXS17).

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  • A Closer Look at SurveyMonkey's New Polling Play

    A Closer Look at SurveyMonkey's New Polling Play

    If you think that companies use survey data to make decisions, think again. "We found out that they use data to tap into what people are thinking and to then push their ideas forward (to their colleagues and collaborators)," Bennett Porter, senior vice president, marketing communications, Survey Monkey told CMSWire.

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  • Sizmek Buys Rocket Fuel for $145 Million

    Sizmek Buys Rocket Fuel for $145 Million

    Sizmek acquired fellow marketing and advertising technology provider Rocket Fuel for $145 million today, well shy of the Redwood City, Calif.-based company's peak valuation of $2 billion. Rocket Fuel now joins Sizmek in the ranks of formerly publicly-traded companies.

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  • The Ultimate Guide to Content Marketing Channels: Social Networks

    The Ultimate Guide to Content Marketing Channels: Social Networks

    Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy. The short explanation for that is that no other form of marketing allows a brand to deliver such high value information at the same speed and scale.

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  • Zeta Global Acquires MarTech Provider Boomtrain

    Zeta Global Acquires MarTech Provider Boomtrain

    Zeta Global, a New York City-based multichannel marketing campaign management solution provider, announced today its acquisition of machine learning-driven MarTech provider Boomtrain. Zeta Global received funding three months ago to help make this acquisition. In April, Zeta Global earned its largest funding round to date: $115 million in equity capital

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  • Executives Shirk Responsibility for the Worker Experience

    Executives Shirk Responsibility for the Worker Experience

    It would seem obvious a company with a robust worker experience (WX) would have a commensurately robust customer experience.  But while many companies realize this, they still struggle to build a strong WX culture.

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  • Why WhatsApp Should Be Part of Your Marketing Strategy

    Why WhatsApp Should Be Part of Your Marketing Strategy

    WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their marketing strategy.   Marketers, it's time you start taking WhatsApp seriously as a marketing channel.

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  • What Happens When IoT, Big Data and Real-Time Location Systems Meet?

    What Happens When IoT, Big Data and Real-Time Location Systems Meet?

    The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences.  But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices  while shopping in a store to check reviews, product datasheets, usage guidelines and more.

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  • ICYMI: Microsoft Inspires, Net Neutrality Action and More

    ICYMI: Microsoft Inspires, Net Neutrality Action and More

    Hi, friend! Great to see you. What a week, am I right? I know you’re busy, so I’ll spare you the wordy details, but ICYMI (In Case You Missed It), Microsoft had a big week. In fact, three of our five most read articles are about Microsoft.

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  • COPC's RevealCX Monitoring App Takes Quality Assurance One Step Further

    COPC, a customer experience management consulting company based in Winter Park, Fla., had struggled for years to recommend a quality assurance monitoring system to its clients before it decided to build one itself. COO Kathleen Jezierski remembers the client that finally put COPC on the path of software developer.

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  • Enough With the Voice Interfaces for Now

    Enough With the Voice Interfaces for Now

    This is a true story. I was sitting in a pizza parlor waiting for my lunch when a man sits down on the other side of the restaurant. He pulls out his iPhone and starts talking into it.

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  • Segment Nets $64 Million to Grow Customer Data Platform

    Segment Nets $64 Million to Grow Customer Data Platform

    Segment, a customer data platform provider based in San Francisco, today announced a $64 million, Series C funding round led by the Y Combinator Continuity Fund.  This brings the near 5-year-old company's total funding to $109 million. It comes of growth for the company. About 14 months ago, Segment reported

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  • 8 Ways to Segment Your Customer Data

    8 Ways to Segment Your Customer Data

    I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for when the answers are lacking, and how the wealth of data we have today can help us

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