Articles

Tag: customer experience

  • Are You Playing Hide and Seek With Your Customers?

    Are You Playing Hide and Seek With Your Customers?

    In our race to fill the top of the funnel with leads, we in the B2B world often end up preventing potential customers from interacting with us in a natural and authentic way.

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  • Customer Obsession Defines Amazon and Digital

    Customer Obsession Defines Amazon and Digital

    To stay relevant in the digital landscape, organizations must develop an obsessive customer focus. In the US, more stores are likely to close in 2017 than during the height of the great recession in 2008. Those retailers who have committed to digital are not finding it easy either.

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  • Tim Berners-Lee Has a Plan to Reinvent the Web

    Tim Berners-Lee Has a Plan to Reinvent the Web

    Tim Berners-Lee is unhappy with the state of the web.  Like many others, the recent Turing award-winner has little faith in the centralized model that keeps the web spinning.

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  • Who Knew Chat Widgets Were So Complicated?

    Who Knew Chat Widgets Were So Complicated?

    Messaging comes in different shapes and sizes. We all know this in an abstract way, but a recent experience showed me just how much it is the case. In Search of a Chat App I run a tight ship — and a small one at that.

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  • Top B2B Industry Events (April 21 to May 30, 2017)

    Top B2B Industry Events (April 21 to May 30, 2017)

    Looking for some interesting mentoring and learning events? Well look no further: We have the information your need. Our industry conference planner gives you a chance to map out your schedule. With the summer fast approaching, it's a great time to plan where you want to be in coming weeks ...

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  • You Have Questions. Does Your Data Have the Answers?

    You Have Questions. Does Your Data Have the Answers?

    Marketers are constantly being exhorted to use data and analytics to identify exactly what their audiences like, what they buy, what their motivations are and what they might spend money on in the future.

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  • Why User Testing Isn't a Nice-to-Have, It's a Must-Have

    Why User Testing Isn't a Nice-to-Have, It's a Must-Have

    Making assumptions can be the downfall of many a marketer.  Think about it: how often have you conducted user research without actually talking to real people? All too often, we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s 2015 Customer Experience Index

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  • Coveo Releases Free AI-Driven Salesforce Search

    Coveo Releases Free AI-Driven Salesforce Search

    This week Coveo put AI-powered search in the hands of any Salesforce user with the general availability of its Coveo for Salesforce Free Edition. Coveo has been offering advanced search in Salesforce since 2012 and improving it ever since. This week's announcement marks the latest addition.

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  • Influential Content Speaks to the Head and the Heart

    Influential Content Speaks to the Head and the Heart

    Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influencing people.

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  • Are You Ready for Voice-Controlled Ecommerce?

    Are You Ready for Voice-Controlled Ecommerce?

    With millions of Echo and Echo Dot devices sold last holiday season, and a projected 10 million units in homes by the end of 2017, it’s clear that Amazon’s voice-activated personal assistant, Alexa, is rapidly gaining widespread consumer adoption.

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  • IBM Watson Dives Deeper Into Marketing with New Audience Insights

    IBM Watson Dives Deeper Into Marketing with New Audience Insights

    IBM today added new cognitive capabilities to IBM Watson Marketing Insights cloud platform to improve marketer's insights into audience behavior. The new audience insights uncover key predictors in customer behaviors based on data gathered from customer interactions with the brand across business channels.

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  • When It Comes to Customer Feedback, Less Is More

    When It Comes to Customer Feedback, Less Is More

    How many times have you gone into the drugstore and bought just one item, only to get a receipt that was a foot long because the store wanted you to log onto a website, enter a code and fill out a survey about your experience? It’s probably more times than

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  • Take Your Message to Your Customers, Wherever They May Be

    Take Your Message to Your Customers, Wherever They May Be

    In this era of hyper-connectivity, attention spans are down and the number of apps people regularly use is up. While this means that audiences are more fractured across channels, it also means that brands have more opportunities than ever to meet audiences exactly where they are.

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  • Quality Over Quantity: Publish Less, Audit More

    Quality Over Quantity: Publish Less, Audit More

    Would you go on a diet if you knew you'd gain 65 percent of your weight loss back? Would you work an 80-hour week if 65 percent of your output was never used? Believe it or not, these are the kinds of inefficiencies we're seeing in the content we create.

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