Articles

Tag: dam

  • The Next Steps of DAM Consciousness (Pt. 2)

    The Next Steps of DAM Consciousness (Pt. 2)

    Businesses hear "user adoption strategies" and often think "training or internal communications exercises." This significantly underestimates the scale of the task. User adoption and change management are arguably the most important factors when implementing DAM systems, with success in the latter relying strongly on success in the former.

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  • The Next Steps of DAM Consciousness

    The Next Steps of DAM Consciousness

    The first step of Digital Asset Management consciousness is realizing there’s a need.  After that, the fun begins. We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic

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  • Workfront Adds DAM to Workflow

    Workfront has added a digital asset management (DAM) solution to its enterprise workflow platform. Officials said it will help marketers store, use and reuse digital assets for a better workflow and integration between DAM and the work management ecosystem.

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  • The Stages Of Digital Asset Management Consciousness

    The Stages Of Digital Asset Management Consciousness

    The signs are unmistakable: denial, frustration, bargaining, acceptance. We aren’t talking about the latest self help book or Kübler-Ross. These are some of the many phases organizations go through in their steps towards Digital Asset Management consciousness. David Diamond inspired this article in a comment he made on a piece I wrote on DAM News.

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  • Manage Your Global Content with DAM

    Manage Your Global Content with DAM

    It has been said that arguing against globalization is like arguing against the laws of gravity ” — Kofi Annan One of DAM's distinguishing qualities it that it can serve as the single source of truth for rich media content across publications, broadcast, social media channels and geographies.

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  • DAM Positions Are Going Unfilled

    DAM Positions Are Going Unfilled

    As part of my work at Atlanta Metadata Authority, I help place new employees or train existing ones at companies deploying DAM (Digital Asset Management) systems or retooling their DAM strategies.

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  • Connecting the Dots Between Customer Engagement and DAM

    Connecting the Dots Between Customer Engagement and DAM

    “People don’t care how much you know until they know how much they care” John C. Maxwell Data-driven marketing solutions enable customer engagement, and a Digital Asset Management (DAM) system can be a step toward gaining innovative, operational and intellectual control of your data.

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  • Making a DAM Decision

    Making a DAM Decision

    "It's not hard to make decisions when you know what your values are." -- Roy Disney Yes, it's that time of year again… Spring has sprung, and with that, energy and renewal comes the Henry Stewart DAM Conference to NY, NY May 7–8.

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  • I'm Not the Dammed Newbie Here

    I'm Not the Dammed Newbie Here

    There are few aspects of my professional life that I enjoy less than evaluating enterprise software. Granted, my company sells enterprise software, and I’m in charge of marketing it, so I get the irony here. But while enterprise software vendors increasingly focus on user experience, we are sorely deficient in

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  • News You Can Use: NetBase, Apttus, Bynder, More

    News You Can Use: NetBase, Apttus, Bynder, More

    The latest in funding, quoting, enhancing, competing and updating from Saint Matthew, The Swinging City and Venice of the North, the Middle of the Mittenand Triple D. Money, Money, Money NetBase, a social media analytics company, announced today that it has completed a new round of growth funding.

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  • Finding a DAM System You Can Love

    Finding a DAM System You Can Love

    Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper. "I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name.

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  • When You Think DAM, Think Integration

    When You Think DAM, Think Integration

    "We have stood here alone in what is called isolation -- our splendid isolation, as one of our colonial friends was good enough to call it." -- Viscount George Goschen, First Lord of the Admiralty, February 26, 1896 There is no victory in a content strategy founded in isolation.

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  • Is the DAM Industry Heading in the Right Direction?

    Is the DAM Industry Heading in the Right Direction?

    We heard from Digital Asset Management (DAM) vendors at the beginning of the year as they shared their 2015 roadmaps and visions of where the DAM industry was headed beyond 2015.

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  • PhotoShelter Launches DAM Solution for 'Companies of All Sizes'

    New York City-based PhotoShelter is expanding from a photography website to provider of a targeted digital asset management (DAM) solution. It describes its newly launched product, Libris, as "a highly affordable, feature-rich system" designed to help companies of all sizes "efficiently and securely" organize, manage, access and collaborate with

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