Articles

Tag: dam

  • Everything I Know About Shopping for MarTech I Learned From a Waffle Iron

    Everything I Know About Shopping for MarTech I Learned From a Waffle Iron

    The best part of shopping is when you find something that so perfectly fits your needs or use-cases that you can't imagine life without it.  Take my newest toy: the waffle iron. I’ve always been the kind of person that hates too many gadgets in the kitchen.

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  • How DAM Helps Brands Stand Out in a Crowd

    How DAM Helps Brands Stand Out in a Crowd

    If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.

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  • Widen Promises Enterprises DAM Quick Digital Insights

    Digital asset management (DAM) specialist Widen Enterprises  just released Quick Insights, an application it describes as an analytics “cheat sheet” for digital marketers.

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  • How Nuxeo Manages Assets on a Digital, Global Scale

    How Nuxeo Manages Assets on a Digital, Global Scale

    Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last

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  • We'll Be Managing $5.36B Worth of Digital Assets by 2020

    We'll Be Managing $5.36B Worth of Digital Assets by 2020

    If you have any doubts about the viability — or necessity  — of digital asset management (DAM), new estimates about its projected growth should dispel the notion. The DAM market is estimated to grow from $1.42 billion in 2015 to $5.36 billion by 2020, according to new research from MarketsandMarkets

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  • What Story Do Your Digital Assets Tell?

    What Story Do Your Digital Assets Tell?

    No one knows what I do when I say I am in Digital Asset Management.  Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people.

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  • Nuxeo Stregthens DAM Strategy With Google API

    Nuxeo is an open source content management platform with a DAM advantage.  And now the company strengthened its already formidable digital asset management (DAM) capabilities by integrating its platform with Google’s Cloud Vision API. The new Nuxeo plugin, Nuxeo Vision, has been developed to support the Google Cloud Vision

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  • What Makes a Good Metadata Schema?

    What Makes a Good Metadata Schema?

    What makes a good metadata schema and how do you know if you’ve got one?   No formula exists today for answering this question in quantifiable terms — it requires evaluation and reflection on the part of the organization.

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  • Actions, Not Intentions, Drive Your Strategy

    Actions, Not Intentions, Drive Your Strategy

    Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved. — Mattie Stepanek Actions, Not Intentions Collaboration is an action, not an intention.

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  • News to Use: Namely Grabs $30M to Expand HR Software

    News to Use: Namely Grabs $30M to Expand HR Software

    New York City-based Namely, a human resources software provider, announced today it raised an additional $30 million.  Existing investor Sequoia led the round with support from Matrix Partners, True Ventures and Greenspring Associates. It's a follow-on to its Series C funding round in June and brings the total venture capital raised to $107.

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  • 3 Ways to Sell Your DAM Case

    3 Ways to Sell Your DAM Case

    Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures.  Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.

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  • Capturing DAM Relationships

    Capturing DAM Relationships

    We've heard a fair amount of talk about innovation in DAM lately, but one area hasn't received much attention: the need for systems that track the complex relationships between assets and other entities across an enterprise.

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  • Canto DAM Integration Connects Adobe InDesign

    Canto DAM Integration Connects Adobe InDesign

    San Francisco digital asset management (DAM) provider Canto just announced an integration with an Adobe desktop publishing software application.  The integration between Canto's Cumulus DAM system and Adobe 's InDesign (INDD) "creates a tunnel" that will help graphic designers and artists maneuver between the platforms and "saves tremendous time

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  • 2015 Contributors of the Year: John Horodyski

    If you haven't seen John Horodyski in a "stump the DAM consultant" panel, you don't know what you're missing. Delivering in-depth expertise with a quick wit, John kept the audience (and the moderator) laughing.

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