Articles

Tag: dam (page 6)

  • Your DAM Shopping List

    Your DAM Shopping List

    What to expect from Digital Asset Management in 2016 Finding a Digital Asset Management (DAM) system is easy enough, as there are plenty of systems to choose from.

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  • Does Your DAM Experience Excite?

    Does Your DAM Experience Excite?

    As I sat in a dealership waiting for my car to be serviced, everywhere I looked I saw evidence of a DAM system in use. It was a long wait, so I had a lot of time to examine the assets, looking for innovative uses (or lack) thereof.

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  • DAM Goes to Market(ing)

    DAM Goes to Market(ing)

    Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.

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  • Overcoming Those DAM Customer Experience Obstacles

    Overcoming Those DAM Customer Experience Obstacles

    At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer

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  • OpenText, SAP Partner to Provide Omnichannel Experiences

    OpenText is extending the integration of its Digital Asset Management (DAM) product with SAP hybrid solutions — a move it boastfully claims "heralds a new era of unified customer experience" that will propel companies beyond the capabilities of traditional CRM solutions.

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  • News You Can Use: Livefyre, Salesforce, Picturepark

    News You Can Use: Livefyre, Salesforce, Picturepark

    The latest in integrating, funding, searching and translating from Paris of the West, the City of Lakes, the Coal State, the Land of the Midnight Sun, Helvetia and the Land of Hope and Glory. Catching Livefyre San Francisco-based Livefyre is integrating with the Salesforce Community Cloud to help customers combine

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  • DAM Tips to Improve Mobile Marketing

    DAM Tips to Improve Mobile Marketing

    Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen).

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  • The Next Steps of DAM Consciousness (Pt. 2)

    The Next Steps of DAM Consciousness (Pt. 2)

    Businesses hear "user adoption strategies" and often think "training or internal communications exercises." This significantly underestimates the scale of the task. User adoption and change management are arguably the most important factors when implementing DAM systems, with success in the latter relying strongly on success in the former.

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  • The Next Steps of DAM Consciousness

    The Next Steps of DAM Consciousness

    The first step of Digital Asset Management consciousness is realizing there’s a need.  After that, the fun begins. We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic

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  • Canto: Take Your DAM Thing With You

    Canto: Take Your DAM Thing With You

    Canto, an enterprise digital asset management (DAM) provider, is updating its platform with a focus on mobile, third-party application integration and round-the-clock access to digital assets. Officials at the San Francisco-based vendor promised that Version 10 of Cumulus X will offer branded, mobile-friendly, read-only access to assets by thousands of

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  • Workfront Adds DAM to Workflow

    Workfront has added a digital asset management (DAM) solution to its enterprise workflow platform. Officials said it will help marketers store, use and reuse digital assets for a better workflow and integration between DAM and the work management ecosystem.

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  • The Stages Of Digital Asset Management Consciousness

    The Stages Of Digital Asset Management Consciousness

    The signs are unmistakable: denial, frustration, bargaining, acceptance. We aren’t talking about the latest self help book or Kübler-Ross. These are some of the many phases organizations go through in their steps towards Digital Asset Management consciousness. David Diamond inspired this article in a comment he made on a piece I wrote on DAM News.

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  • Manage Your Global Content with DAM

    Manage Your Global Content with DAM

    It has been said that arguing against globalization is like arguing against the laws of gravity ” — Kofi Annan One of DAM's distinguishing qualities it that it can serve as the single source of truth for rich media content across publications, broadcast, social media channels and geographies.

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  • DAM Positions Are Going Unfilled

    DAM Positions Are Going Unfilled

    As part of my work at Atlanta Metadata Authority, I help place new employees or train existing ones at companies deploying DAM (Digital Asset Management) systems or retooling their DAM strategies.

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