Articles

Tag: data

  • The Battle for Digital Transformation: Process vs. Data

    The Battle for Digital Transformation: Process vs. Data

    It’s been 30 years since Tom Cruise's “Maverick” battled his fellow fighter pilot “Iceman” to be Top Gun. They engaged in a classic struggle that had first one then the other gain the edge.

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  • Feed Predictive Analytics a United Data Diet

    Feed Predictive Analytics a United Data Diet

    Predictive analytics is currently one small piece of the MarTech ecosystem.  Brands juggle more than a dozen MarTech solutions and app SDKs to try and capture some return on investment (ROI). This limits the use of predictive analytics as a result, due to lack of data and follow-through.

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  • Master Marketing Wizardry - Or at Least Data, Analytics #GartnerDMC

    Master Marketing Wizardry - Or at Least Data, Analytics #GartnerDMC

    SAN DIEGO — Marketers today must master time and space – or at least become proficient in data and analytics, lead innovation and know how to separate bright, shiny (overhyped) technologies from ones that drive real business value.  That's the mandate Gartner revealed at its three day digital marketing conference

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  • Why MapR Just Shook-Up Its Management

    Why MapR Just Shook-Up Its Management

    MapR probably isn’t the first vendor you think of when you hear “Hadoop” — and that’s just fine with the company’s President, Matt Mills. Mills doesn't want MapR to get lumped in with Hortonworks and Cloudera.

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  • News You Can Use: Oracle Gets in on Marketing Cloud Fun

    News You Can Use: Oracle Gets in on Marketing Cloud Fun

    Why should Salesforce have all of the marketing cloud fun  this week? Competing marketing cloud provider Oracle introduced a series of enhancements to its cloud.

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  • Many Managers Mistrust Data [Infographic]

    Yes, we’re living in the Data Age with exabytes of information at our fingertips at any point in time. But when it comes to making decisions, many managers are doing it the old fashioned way, by glancing at Excel spreadsheets and going with their gut.

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  • Why Small Businesses Should Tap the IoT

    The Internet of Things (IoT) is big and getting bigger. Fueled by some incredible buzz, the IoT is driving big data analytics and helping companies make some big money in the process. Almost every day a new startup bursts onto the scene with a new IoT product or service.

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  • Salesforce Arms Apttus with $41M

    When it comes to venture investments, Salesforce backs its allies. Case in point: The San Francisco-based cloud software company today led a $41 million investment round for Apttus, which makes Quote-to-Cash software on the Salesforce1 platform. The latest investment followed first-round funding of $37 million in September 2013 that

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  • One Happy Family: Marketing, Messaging Apps and the IoT

    One Happy Family: Marketing, Messaging Apps and the IoT

    Marketing and creativity has typically gone hand-in-hand. But many of the marketing folks I know are also innovative — and strike me as far more Silicon Valley than Madison Avenue.  There's no argument that marketing departments want to get their messages in front of as many people as possible.

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  • The IoT Challenge: Protecting Privacy in a Connected World

    The IoT Challenge: Protecting Privacy in a Connected World

    Just thinking about the Internet of Things (IoT) can make your head spin. Through sensors and pervasive connectivity, we open ourselves to a wide range of ideas that can improve our daily activities and add a much richer context to just about everything we do … if we let them.

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  • Start-Ups - Not 'Enterprise Elephants' - Lead the Internet of Things

    Start-Ups - Not 'Enterprise Elephants' - Lead the Internet of Things

    The Internet of Things (IoT) was a hot topic at last week's Gartner Symposium/ITxpo 2014 in Orlando, Fla. and the focus of new research released during the event. Pete Basiliere, research vice president at Gartner, said the organization’s latest Maverick research shows innovators, tinkerers and entrepreneurs — otherwise known as

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  • Casting Light on the Internet of Things

    Casting Light on the Internet of Things

    Smart bulbs were among the first products to have commercial success in the connected home. While simple in theory, they have the very practical application of allowing users to control electric lights from smartphones or tablets. Interactivity is one of their key features.

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  • Do You Really Want to Give Google Your Health Data?

    Do You Really Want to Give Google Your Health Data?

    (Update: Google took on Apple in the health arena yesterday with the launch of Google Fit. The company announced the new initiative at its Google I/O Developers Conference in San Francisco. Google Fit is an open fitness and health tracking platform. The platform SDK will be available in just a few weeks. The news comes just a few weeks after after Apple announced HealthKit at its Worldwide Developers Conference. HealthKit, which will be bundled with Apple's new iOS 8, is a hub where you can monitor daily health stats and track data over time.) If reports are right, Google will announce its second attempt to tap into health data at its annual developer-focused

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  • How Marketers Can Get a Better Handle on Data

    How Marketers Can Get a Better Handle on Data

    Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.

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