Articles

Tag: david hillis

  • Align Marketing Automation with Web CMS to Reach New DX Heights

    Align Marketing Automation with Web CMS to Reach New DX Heights

    Marketing automation (MA) is playing a larger role in digital experience (DX) every day, but on its own, it doesn't offer enough capabilities to really transform DX. Meanwhile, many CMS applications offer features that are similar to — but fall short of — the personalization that marketing automation can provide.

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  • Accelerate Digital Commerce with Content Management

    Accelerate Digital Commerce with Content Management

    Savvy retailers understand that content sells. It’s not enough to have a catalog — consumers spend a lot of time researching and learning about products long before they make an actual purchase.  Brands need to figure out how to integrate content into their e-commerce strategy.

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  • Closing the Mobile Content Gap for B2B Marketers

    Closing the Mobile Content Gap for B2B Marketers

    As a B2B marketer, you need programs that build demand and generate qualified leads.  For most B2Bs, this means using content marketing to develop premium white papers, articles, infographics and other media.

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  • Is There Really a Big Flip to the Push Internet?

    Is There Really a Big Flip to the Push Internet?

    Is a big flip really happening? The digital experience industry is undergoing a sea change due to the increase in mobile device usage and the Internet of Things. But while these new approaches are creating a market for push-based content, not everything is moving in that direction.

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  • Connecting the Customer Experience, One App at a Time

    Connecting the Customer Experience, One App at a Time

    Everything you do to market to, sell and support a customer requires a different application, each with its own content and data.

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  • What Search-Based Architecture Provides Your Customers

    What Search-Based Architecture Provides Your Customers

    When most people think of search, they think of Google, its omnipotent little white box and immense cloud organizing the world’s information, waiting patiently for someone to ask a question in exchange for a few bits of advertising. But search is much larger than Google, or any website search.

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  • Digital Assets: First-Class Citizens of Web Content Management

    Digital Assets: First-Class Citizens of Web Content Management

    A personalized customer experience requires a deep understanding of your customer and the ability to quickly bring together the right content to meet their needs. The right content is a combination of text and rich assets.

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  • 7 Taxonomy Best Practices

    7 Taxonomy Best Practices

    Applying a well-planned taxonomy to your content can transform how you communicate with your customers, organize your information, and provide immense return on investment through improved content discovery, online marketing, customer self-service and commerce.

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  • Get Smart About Intelligent Content

    Get Smart About Intelligent Content

    Intelligent, or structured, content is nothing new. We’ve been talking about it for years, particularly in relation to creating and storing technical documentation. But intelligent content’s importance has grown well past the management of technical documents.

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  • NoSQL: The Future of Web Content Management?

    NoSQL: The Future of Web Content Management?

    Imagine a new content management technology designed to store all of the rich semantic structure, metadata and intelligence about your content. One that provides the flexibility to easily adapt and change your content structure, runs natively in the cloud and automatically scales on multiple servers.

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  • Agile Web Experience Management: Content as a Service

    Agile Web Experience Management: Content as a Service

    Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy products.

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  • CMSWire Tech Super Bowl: Seattle vs. New England

    CMSWire Tech Super Bowl: Seattle vs. New England

    Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson. The 49th Super Bowl of the National Football League -- set for Sunday, Feb. 1 -- also features an undercard of two respected tech cities going head to head.

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  • What's the Hottest Trend in Intranets?

    Intranets may be the new hot topic in web experience management, but when it comes to building your intranet, think ICE. ICE stands for Intranet, Community and Extranet.

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  • 6 Ways to Drive Intranet Engagement to Unleash Corporate Knowledge

    The adage “build it and they will come” has never rung true for intranets. Many intranets built with the best intentions fall into disuse for lack of employee engagement. But it does not need to be that way.

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