Articles

Tag: deb lavoy

  • DX Leaders: 'A Strong Narrative Makes Your Brand Story Coherent'

    DX Leaders: 'A Strong Narrative Makes Your Brand Story Coherent'

    The best intentions about digital experience — and the desire to create stronger connections with customers — are destined to fall flat unless companies develop effective narratives for their marketing campaigns. That's the message from Deb Lavoy, CEO and founder of Narrative Builders, who maintains companies need to step

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  • We Don't Care About Your Mission Statement

    We Don't Care About Your Mission Statement

    Or your manifesto. There was a time when you couldn't put up your website without having a mission statement. Something along the lines of, “We aim to become the the best provider of X in the whole world.”  About a decade later we needed a “purpose.

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  • Why Collaboration Fails

    Why Collaboration Fails

    There’s been a lot of noise lately about “Collaborative Overload” and how collaboration is slowing companies down. This comes down to a matter of definitions of exactly what collaboration is and is not. Here is a quick list of the most common reasons for collaborative failure: 1.

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  • Never Underestimate the Value of a Good Story #DXS15

    Never Underestimate the Value of a Good Story #DXS15

    Deb Lavoy, CEO and founder of Narrative Builders, thinks good storytelling is a key element of marketing success. Without a narrative that reflects what your organization does, you'll struggle to align your teams around a common objective, attract and inspire investors, and ultimately, provide a unified business strategy, she contends.

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  • Is Your Narrative Telling The Right Story? #DXS15

    CHICAGO — Chief Executive Officers are not listening to their Chief Marketing Officers. And as a result, many organizations are struggling to develop effective narratives for their marketing campaigns. The solution? Get back to basics. Step off the marketing treadmill and start with a good narrative.

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  • Narrative Strategy Tames Digital Experience Chaos #DXS15

    Narrative Strategy Tames Digital Experience Chaos #DXS15

    If you are building out a digital experience, chances are you have two fat challenges. One is technology — a lot of technology that doesn’t always work together the way you think it should and hoped it would. The other is content. You need good quality content that is relevant.

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  • Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15

    Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15

    We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is.

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  • American Women and Nike: A Soccer Narrative

    American Women and Nike: A Soccer Narrative

    Narratives matter to brands. How you construct and convey your narrative has a profound effect on how people assign meaning and value to your products, and, of course, the likelihood that they will buy them.

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  • Asking and Doing. The Only Skills that Matter Anymore

    Asking and Doing. The Only Skills that Matter Anymore

    Last week my son set himself to the task of building a computer. He’d heard that kids did this, and he wanted a powerful gaming computer and his (evil) mother had told him that the price of the computer he wanted was (way) too high.

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  • Jostle Adds Secure File Sharing, Viewing to its Intranet Platform

    Jostle is adding a secure file sharing and viewing component to its existing cloud-based intranet solution to provide a higher level of "robustness, security and functionality," Jostle ’s CEO Brad Palmer said.

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  • CMSWire Top Contributors 2014 - Deb Lavoy

    Creativity and intelligence depend on making connections between disparate bits of information. If you haven't had the pleasure of meeting Deb Lavoy in person, her articles are a close second to seeing what this looks like in action.

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  • A Year of Employee Engagement Advice, Minus the BS

    A Year of Employee Engagement Advice, Minus the BS

    How a bold but simple act of respect helped turn one organization around. Employee engagement matters. 2014 sent us a barrage of “5 Ways to Boost Employee Engagement” and “7 Things Great Leaders Do” posts, and many of them had some good nuggets. We get it. You get it.

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  • This Is Not A Social Network

    This Is Not A Social Network

    Watching the livestream and tweet stream of #BIF10 a few weeks ago sharply reminded me that Twitter is not a social network. It is a medium that connects, conveys and spreads a social network. It has moments of brilliance, hours of banality, and wondrous conversations sometimes slide into noxious platitudes.

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  • Caveat Emptor: Are You Buying a Solution or a Science Project?

    Caveat Emptor: Are You Buying a Solution or a Science Project?

    Most enterprise software is more like undertaking a science project than buying a product that solves a problem. Organizations buy a “platform” and have their IT departments build the “solution” on it. A platform is essentially an Erector set with very poor instructions.

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