Articles

Tag: digital assets

  • Everything I Know About Shopping for MarTech I Learned From a Waffle Iron

    Everything I Know About Shopping for MarTech I Learned From a Waffle Iron

    The best part of shopping is when you find something that so perfectly fits your needs or use-cases that you can't imagine life without it.  Take my newest toy: the waffle iron. I’ve always been the kind of person that hates too many gadgets in the kitchen.

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  • How DAM Helps Brands Stand Out in a Crowd

    How DAM Helps Brands Stand Out in a Crowd

    If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.

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  • We'll Be Managing $5.36B Worth of Digital Assets by 2020

    We'll Be Managing $5.36B Worth of Digital Assets by 2020

    If you have any doubts about the viability — or necessity  — of digital asset management (DAM), new estimates about its projected growth should dispel the notion. The DAM market is estimated to grow from $1.42 billion in 2015 to $5.36 billion by 2020, according to new research from MarketsandMarkets

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  • What Story Do Your Digital Assets Tell?

    What Story Do Your Digital Assets Tell?

    No one knows what I do when I say I am in Digital Asset Management.  Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people.

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  • Actions, Not Intentions, Drive Your Strategy

    Actions, Not Intentions, Drive Your Strategy

    Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved. — Mattie Stepanek Actions, Not Intentions Collaboration is an action, not an intention.

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  • 3 Ways to Sell Your DAM Case

    3 Ways to Sell Your DAM Case

    Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures.  Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.

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  • I'm Dreaming of DAM Customer Service

    I'm Dreaming of DAM Customer Service

    Since its publication in 1946, Don Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays, evoking a sense of silliness over what might be identified as a significant loss.

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  • DAM Diatribe on Data Anxiety

    DAM Diatribe on Data Anxiety

    “To achieve great things, two things are needed: a plan and not quite enough time” —  Leonard Bernstein The transition to fall brings with it a feeling of change: to shorter days, cooler temperatures and the realization that the end of the year looms.

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  • DAM Movement: From Big Iron to Big Cloud

    DAM Movement: From Big Iron to Big Cloud

    One of the biggest trends to hit the technology world in the last few years is the rise of cloud-based services. And Digital Asset Management (DAM) is no exception.  On the one level, this is simply a nod to the efficiencies that cloud services claim compared to self-hosted solutions.

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  • Setting the Stage for DAM Innovation

    Setting the Stage for DAM Innovation

    Where does DAM innovation come from? Like human relationships, it’s complicated. People change, great plans go awry, the new becomes old.  All the pieces for game-changing innovation in DAM are there. Customers, users, service providers and vendors all contribute to the foundation for innovation in the DAM market.

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  • Digital Assets: First-Class Citizens of Web Content Management

    Digital Assets: First-Class Citizens of Web Content Management

    A personalized customer experience requires a deep understanding of your customer and the ability to quickly bring together the right content to meet their needs. The right content is a combination of text and rich assets.

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  • DAM Innovation: Fork in the Road

    DAM Innovation: Fork in the Road

    Over the last year, an ongoing debate has taken place in the DAM industry about innovation. The consensus is that innovation is in retreat and DAM software is becoming increasingly homogeneous. In our coverage at DAM News, we see a vendor's new product release as an accurate signal of intent

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  • Your DAM Shopping List

    Your DAM Shopping List

    What to expect from Digital Asset Management in 2016 Finding a Digital Asset Management (DAM) system is easy enough, as there are plenty of systems to choose from.

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  • DAM Goes to Market(ing)

    DAM Goes to Market(ing)

    Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.

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