Articles

Tag: digital assets

  • 3 Ways to Sell Your DAM Case

    3 Ways to Sell Your DAM Case

    Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures.  Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.

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  • I'm Dreaming of DAM Customer Service

    I'm Dreaming of DAM Customer Service

    Since its publication in 1946, Don Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays, evoking a sense of silliness over what might be identified as a significant loss.

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  • DAM Diatribe on Data Anxiety

    DAM Diatribe on Data Anxiety

    “To achieve great things, two things are needed: a plan and not quite enough time” —  Leonard Bernstein The transition to fall brings with it a feeling of change: to shorter days, cooler temperatures and the realization that the end of the year looms.

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  • DAM Movement: From Big Iron to Big Cloud

    DAM Movement: From Big Iron to Big Cloud

    One of the biggest trends to hit the technology world in the last few years is the rise of cloud-based services. And Digital Asset Management (DAM) is no exception.  On the one level, this is simply a nod to the efficiencies that cloud services claim compared to self-hosted solutions.

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  • Setting the Stage for DAM Innovation

    Setting the Stage for DAM Innovation

    Where does DAM innovation come from? Like human relationships, it’s complicated. People change, great plans go awry, the new becomes old.  All the pieces for game-changing innovation in DAM are there. Customers, users, service providers and vendors all contribute to the foundation for innovation in the DAM market.

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  • Digital Assets: First-Class Citizens of Web Content Management

    Digital Assets: First-Class Citizens of Web Content Management

    A personalized customer experience requires a deep understanding of your customer and the ability to quickly bring together the right content to meet their needs. The right content is a combination of text and rich assets.

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  • DAM Innovation: Fork in the Road

    DAM Innovation: Fork in the Road

    Over the last year, an ongoing debate has taken place in the DAM industry about innovation. The consensus is that innovation is in retreat and DAM software is becoming increasingly homogeneous. In our coverage at DAM News, we see a vendor's new product release as an accurate signal of intent

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  • Your DAM Shopping List

    Your DAM Shopping List

    What to expect from Digital Asset Management in 2016 Finding a Digital Asset Management (DAM) system is easy enough, as there are plenty of systems to choose from.

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  • DAM Goes to Market(ing)

    DAM Goes to Market(ing)

    Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.

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  • Overcoming Those DAM Customer Experience Obstacles

    Overcoming Those DAM Customer Experience Obstacles

    At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer

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  • DAM Tips to Improve Mobile Marketing

    DAM Tips to Improve Mobile Marketing

    Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen).

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  • The Stages Of Digital Asset Management Consciousness

    The Stages Of Digital Asset Management Consciousness

    The signs are unmistakable: denial, frustration, bargaining, acceptance. We aren’t talking about the latest self help book or Kübler-Ross. These are some of the many phases organizations go through in their steps towards Digital Asset Management consciousness. David Diamond inspired this article in a comment he made on a piece I wrote on DAM News.

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  • Manage Your Global Content with DAM

    Manage Your Global Content with DAM

    It has been said that arguing against globalization is like arguing against the laws of gravity ” — Kofi Annan One of DAM's distinguishing qualities it that it can serve as the single source of truth for rich media content across publications, broadcast, social media channels and geographies.

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  • Making a DAM Decision

    Making a DAM Decision

    "It's not hard to make decisions when you know what your values are." -- Roy Disney Yes, it's that time of year again… Spring has sprung, and with that, energy and renewal comes the Henry Stewart DAM Conference to NY, NY May 7–8.

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