Articles

Tag: dxm

  • Google Chrome Gives HTTP Websites a Security Deadline

    Google Chrome Gives HTTP Websites a Security Deadline

    Google issued a warning to website publishers that any HTTP sites using forms, login fields and other input sections will be flagged as "not secure" by the Chrome browser starting this October. The move is the natural next step in a series of actions the Mountain View, Calif.

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  • Top B2B Events (Aug. 23 to Sept. 22, 2017)

    Top B2B Events (Aug. 23 to Sept. 22, 2017)

    On Aug. 21, North America had the opportunity to witness a total solar eclipse, the moment when the moon completely blocks the sun's light. It's a beautiful sight to behold. Although the eclipse was visible anywhere in North America, where you viewed the eclipse changed your experience.

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  • Self-Service Analytics Offer Opportunities and Challenges

    Self-Service Analytics Offer Opportunities and Challenges

    When my clients ask me what a successful company-wide self-service analytics collaboration looks like, I tell them to imagine a group of jazz musicians: The individual players all contribute song notes from their own instruments and styles, but it’s the collective sound of everyone playing together that creates the musical

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  • Spread DAM Across the Enterprise to Make Your Assets Sing

    Spread DAM Across the Enterprise to Make Your Assets Sing

    Business departments often sound like members of a middle school orchestra. In theory, they’re one group, but you wouldn’t know that from the music.  Maybe the problem is that kids identify as flutists, violinists, trumpeters and drummers rather than as part of the orchestra — their tools divide them.

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  • Databricks' $140M Funding Will Drive AI, Engineering Investments

    Databricks' $140M Funding Will Drive AI, Engineering Investments

    Databricks, a San Francisco-based business and customer analytics platform, will double its engineering staff, build out its analytics suite using artificial intelligence (AI), focus on specific verticals and expand globally thanks to a $140 million investment.

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  • Sheryl Kingstone: Commerce Success Depends on Contextual Relevance

    Sheryl Kingstone: Commerce Success Depends on Contextual Relevance

    For Sheryl Kingstone, improving customer experience (CX) and the rise of digital commerce have been central drivers for her career.  Early on, Kingstone spent time implementing CX software as a marketer at companies including CompuServe, DataMirror and Praxis.

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  • Calling All Digital Experience Poets

    Calling All Digital Experience Poets

    On Aug. 18, the US observed Bad Poetry Day. Yes, there is a day devoted to the art of writing bad verse. To celebrate, DX Summit is hosting its second annual DX Poetry Contest. If you’ve been waiting for the opportunity to flex your creative muscles, now is the

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  • Struggling With MarTech? Rethink Your Agency Relationship

    Struggling With MarTech? Rethink Your Agency Relationship

    CMOs, marketing professionals and agencies alike say the relationship between companies and their agencies have changed over the last three years. Chiefmartec editor and ion interactive co-founder and CTO Scott Brinker listed approximately 750 tools in his marketing technology landscape in 2014.

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  • Is Your CMS GDPR Ready?

    Is Your CMS GDPR Ready?

    Businesses have less than a year to get their privacy strategy in order before the EU’s new General Data Protection Regulation (GDPR) takes effect. The GDPR will have a profound impact on how organizations conduct business online.

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  • We Need Genuine Customer Experience Metrics

    We Need Genuine Customer Experience Metrics

    Customer experience is a philosophy and culture that puts the customer first in the belief that the best way to meet organizational objectives is to meet customer objectives. The wrong metrics, the wrong behavior. The right metrics, the right behavior.

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  • ICYMI: Email Is King, IBM Talks Headless CMS

    ICYMI: Email Is King, IBM Talks Headless CMS

    Combining work and fun: these are a few of my favorite things. Catch up with the latest headlines from CMSWire this week. Quick, Give Me the Headlines: Haters are going to hate, but email still reigns supreme in the communication game  — and will be for a longgg time.

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  • Marketo Survey: Websites, Email Still Rule Consumer Engagement

    Marketo Survey: Websites, Email Still Rule Consumer Engagement

    Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement between consumers and businesses. That's at least one of the findings in Marketo's "The State of Engagement" report  (registration required).

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  • How to Make the Most of Your Contact Center Data

    How to Make the Most of Your Contact Center Data

    Your company’s contact center is more than just a hotline for fielding customer questions or complaints. And if you're still viewing it that way, it’s time to say goodbye to that outdated perception. Contact centers are your hub for delivering outstanding customer service.

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  • Thoughtspot Nets $60M, Debuts AI-Driven Analytics

    Thoughtspot Nets $60M, Debuts AI-Driven Analytics

    ThoughtSpot, a business intelligence and analytics provider, has released an artificial intelligence-backed analytics platform on the heels of a $60 million funding round. The funding — which closed in January but was announced for the first time today — brings the Palo Alto-based company's total funding to more than $160 million.

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