Articles

Tag: google analytics

  • Behold, Google's Omnichannel Feedback Loop for Marketers

    Behold, Google's Omnichannel Feedback Loop for Marketers

    Bit by bit, piece by piece, Google has doled out new products and services for online marketers over the last several days. There was the Brand Lift to TV campaign offering, billed as showing marketers how TV ads increase Google and YouTube searches compared to YouTube campaigns.

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  • How Google Analytics User Explorer Can Improve Your Marketing Strategy

    How Google Analytics User Explorer Can Improve Your Marketing Strategy

    When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed.

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  • New Google Analytics App Improves the User Experience

    New Google Analytics App Improves the User Experience

    Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its reporting app. A Google Analytics app has been available for a while.

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  • Google Analytics Takes On the Marketing Clouds

    Google Analytics Takes On the Marketing Clouds

    The Google Marketing Cloud isn't here yet. But it seems to be getting close. The Mountain View, Calif. search giant this week beefed up the premium version of its analytics platform with Google Analytics 360 Suite, a set of integrated data and marketing analytics products.

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  • How Google Shopping Insights Can Improve CX Strategy

    How Google Shopping Insights Can Improve CX Strategy

    When retail managers think of customer experience, a number of things can keep them up at night — from cart abandonment to customer service worries. And then there's inventory management. The volatility of what is available has been a classic business concern taught in just about every MBA course imaginable.

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  • Google Analytics Introduces Calculated Metrics

    Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception.  Google introduced a new beta feature to Google Analytics called Calculated Metrics. Calculated Metrics allow users to insert custom metrics derived from existing Google Analytics metrics.

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  • Now Google Analytics Lets You Check IoT Data

    Now Google Analytics Lets You Check IoT Data

    If you had to describe marketing analytics to your senior managers, would you describe its purpose as measuring website performance or device performance with respect to campaigns? Back when analytics was just web analytics, you’d probably lean towards website performance. But today you may need a deeper explanation.

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  • What If You Blend IoT Data With Google Analytics?

    What If You Blend IoT Data With Google Analytics?

    For many years Google Analytics focused on website metrics — things related to site performance and site visitor behavior. But a broad scope of data influences — both in number of sources and, consequentially, complexity — has arisen.

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  • The Benefits of Search Analytics in Google Webmaster

    Google Webmaster Search Console  has become a significant reporting influence for reviewing the performance of a site from the perspective of search traffic.

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  • How Treemaps Augment Google Analytics Reports

    How Treemaps Augment Google Analytics Reports

    Google has recently introduced a new treemap feature in its analytics reporting suite. Treemap visualization allows the user to quickly highlight the largest influence of a data set. For those of you who have never heard of a treemap, fear not.

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  • Can AgilOne Help You Optimize Your Marketing Spend?

    As consumers rapidly adopt new technologies, marketers are seeking new methods to connect with customers through their technology of choice. Moreover they are discovering opportunities to create connections using data from trusted analytics solutions such as Google Analytics. But some analysis is not always a straightforward review within a dashboard.

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  • How Evergage Makes Google Analytics Better

    Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.

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  • Yes, Marketers: You Still Need Email for Digital CX

    Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.

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  • Getting a Grip on Google's New Analytics Feature

    Getting a Grip on Google's New Analytics Feature

    Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad. While most of the online resources are useful, it's hard to find a good overview of new feature changes.

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