Articles

Tag: hootsuite

  • Hootsuite Integrates Video With Social Media's Big 4

    Hootsuite Integrates Video With Social Media's Big 4

    Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content.  The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram.  Hootsuite's business model banks on integrations with social media platforms.

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  • Hootsuite Connects to CRM, Content and Automation Platforms

    Vancouver, British Columbia-based Hootsuite announced three new open APIs this week for publishing, user management and url analytics.  They are designed to make it easier for companies to integrate social networking with other systems and services, including customer relationship management, content management and automation platforms.

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  • Hootsuite Acquires Social Selling App

    Hootsuite Acquires Social Selling App

    Vancouver, British Columbia-based Hootsuite is expanding its toolset for sales executives through the acquisition of another Vancouver-based company, Sales Prodigy. Hootsuite plans to capitalize on Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram.

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  • Hootsuite Helps Microsoft Raise Its Social Game

    Hootsuite Helps Microsoft Raise Its Social Game

    Even Microsoft — the world’s largest software provider — sometimes depends on its business partners to go the last mile or “to help drive success for our customers,” as company CEO Satya Nadella put it at the company’s Worldwide Partners Conference last summer.

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  • Hootsuite Taps Software Veteran to Lead Enterprise Sales

    Vancouver, British Columbia-based Hootsuite is adding Bob Elliott, a software industry sales veteran of 20 years, to the upper echelons of its talent bench. Elliott, hired as SVP of global sales for Hootsuite, has been tasked with expanding global sales of its enterprise platform. Elliott joins the company having

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  • Hootsuite: Turn Employees Into Brand Advocates

    Hootsuite: Turn Employees Into Brand Advocates

    Some 10 million users and brands reportedly use Hootsuite to manage their social media. Now the Vancouver, British Columbia-based provider wants them and other to become brand advocates — and all they have to do is use a new mobile app.  Hootsuite debuts its mobile employee advocacy application, Hootsuite Amplify, today.

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  • Hootsuite Names Its First CMO

    Hootsuite Names Its First CMO

    Vancouver, British Columbia-based Hootsuite has named Penny Wilson as its first chief marketing officer. Wilson has more than 30 years of experience as a senior marketing and operations executive at companies including Juniper Networks and Macromedia, which Adobe acquired for $3.4 billion  in 2005.

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  • Hootsuite Gets Stickier With Free Online Classes

    Hootsuite Gets Stickier With Free Online Classes

    Vancouver, British Columbia-based Hootsuite debuted an online learning portal called Podium this week that’s devoted to classes on (what else?) social media.

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  • Why Hootsuite Jumped onto IBM's Cloud

    Why Hootsuite Jumped onto IBM's Cloud

    Forget the little engine that could, IBM is the Mack truck that must. The 104-year-old computing giant that makes 76-year-old Hewlett Packard look like a kid is fighting for a place on computing’s third platform.  It can’t get there alone, and it probably shouldn’t try.

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  • Instagram Turns on its Ad API

    Instagram Turns on its Ad API

    Facebook’s $1 billion investment into Instagram — its now 300-million-user social media picture-sharing site — seems to be paying off. With todays changes to its advertising API (application programming interface), Instagram is poised to become a major mobile advertising business — potentially big enough to rival Google and Twitter.

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  • Guess What Hootsuite's Founder Thinks About 24/7 Social Media?

    Guess What Hootsuite's Founder Thinks About 24/7 Social Media?

    Ryan Holmes can't walk on water, but he is learning to walk on his hands. And anyone with the tenacity to do that deserves some recognition — especially when he's also the founder and CEO of a social media management platform that claims more than 10 million users around the

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  • Hootsuite Adds Content Suggestions on Mobile

    Hootsuite released an iOS app today that company officials claim helps digital marketers share relevant content more easily from mobile devices. Suggestions for mobile allows users to discover, schedule and share content to “stay relevant and timely,” the company boasted. Hootsuite already had Suggestions, but not for mobile.

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  • News You Can Use: Sitecore, IDC, DCG, More

    News You Can Use: Sitecore, IDC, DCG, More

    The latest in acquisitions, appointments, projections and detections from the Evergreen and Apple States, New Amsterdam, Barbarossa city and the City of Beautiful Towers and other places worldwide. Goodall Bringing the Power to DCG? New York City-based Digital Clarity Group is powering up, so to speak with the appointment of

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  • News You Can Use: Hootsuite, Salesforce, More

    News You Can Use: Hootsuite, Salesforce, More

    The latest in updates, communities, language, agendas, tracking, data, targeting, social media, joining and more from the Golden State, Helvetia, the Crossroads of the Revolution, the Five Boroughs, City of the Violet Crown, Raincouver and Down Under. Hootsuite and Simple Hootsuite released Hootsuite Ads – a new tool to provide

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