Articles

Tag: interviews

  • Designing a Smarter Marketing Technology Stack

    Designing a Smarter Marketing Technology Stack

    Marketers find themselves with a wealth of options in marketing technology today. The number and the range of tools available exceeds all previous options.  But with this wealth comes a related analysis paralysis.

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  • How Do You Build a Marketing Technology Roadmap Today?

    How Do You Build a Marketing Technology Roadmap Today?

    While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as the number of marketing technology vendors.

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  • Messaging Maven Brian Reich: Connecting Passion with Causes

    Messaging Maven Brian Reich: Connecting Passion with Causes

    When veteran communications strategist, writer and speaker Brian Reich has a message to deliver, you can be sure he’ll craft it to resonate, break through the clutter — and persuade. As the managing partner of New York City-based little m media, Reich brings his passion for effective communication to

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  • GE's Linda Boff: Content Created to Help Is What Sells

    GE's Linda Boff: Content Created to Help Is What Sells

    (Ed. note: Just this week, General Electric Co. promoted Linda Boff from executive director of global brand marketing to chief marketing officer. Its goal: to position itself as a digital industrial company. In an interview with CMSWire late last year, Boff said she's committed to making the GE brand "relevant, contemporary and accessible," largely by connecting with its customer. "No one remembers product specs and features. But a great story well told hits home," she said. Learn more about GE's new CMO in this exclusive interview with Bill Sobel, originally published in December 2014.) Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She's also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she's responsible for GE's global advertising and digital marketing along with the company's brand and design strategy.

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  • Box's Whitney Bouck: Knowledge Isn't Power, Sharing Is

    Box's Whitney Bouck: Knowledge Isn't Power, Sharing Is

    Do you suffer from infomania? According to two new surveys, if you are like most people, you too probably suffer from an abundance of information to process and continuous interruptions from email and instant messaging.

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  • Call Sprint's Bob Johnson for Social and Mobile CX

    Call Sprint's Bob Johnson for Social and Mobile CX

    As Chief Experience Officer for telecom powerhouse, Sprint (NYSE: S), Bob Johnson wouldn’t dream of “phoning it in” when it comes to his depth of commitment to customer care.

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  • Will Information Overload Ground the Digital Workplace Before it Takes Off?

    Will Information Overload Ground the Digital Workplace Before it Takes Off?

    By some estimates, data in the workplace doubles every 18 months. And being able to process and make sense of this data has become an increasing challenge as updates and notifications come in from all directions — on the desktop, from mobile devices and soon from wearable devices as well.

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  • Stop Wasting Time: In Pursuit of the Perfect Meeting

    Stop Wasting Time: In Pursuit of the Perfect Meeting

    Meetings are a mess.  They are a holdover from the industrial revolution, when companies needed them to communicate information to each successive layer of management. But today’s technologies can track task status, resources and more in real time online, eliminating the need for many status meetings.

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  • David Aaker: Don't Let Your Brand Become Irrelevant

    David Aaker: Don't Let Your Brand Become Irrelevant

    You may think you know a thing or two about marketing. But odds are you don't know even half as much as David Aaker. Aaker is vice chairman of Prophet, a San Francisco-based marketing consultancy, and Professor Emeritus of Marketing Strategy at UC Berkeley’s Haas School of Business.

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  • Carson Tate: Do Less and You'll Accomplish More

    Carson Tate: Do Less and You'll Accomplish More

    Carson Tate is a business coach, professional organizer, productivity expert and "spiritual butt-kicker." More specifically, she's the founder and managing partner of Charlotte, N.C.-based Working Simply, a consultancy focused on providing customizable tools, processes and training to increase workplace productivity.

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  • Martha Pease: Marketers, Forget Silver Bullets

    Martha Pease: Marketers, Forget Silver Bullets

    Martha Pease has spent more than two decades as a marketing, media and strategy executive, building brand value and promoting growth for companies in competitive categories. So she has the experience to recognize that the digital experience has radically changed advertising.

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  • Warby Parker CEO: Great CX Starts With Happy Employees

    Warby Parker CEO: Great CX Starts With Happy Employees

    I wear glasses ... and have always been frustrated by the exorbitant cost of both frames and lenses. So I was happy when I had the chance to meet Neil Blumenthal, co-founder and co-CEO of Warby Parker, a lifestyle brand with a lofty objective: to offer designer eyewear at

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  • Ad Pioneer Jane Maas: We Never Drank Before Noon

    Ad Pioneer Jane Maas: We Never Drank Before Noon

    Jane Maas is the author of Mad Womenthe true story of what it was like to be an advertising women in the sexy, sexist era of Mad Men.  She clawed her way up from secretary to copywriter to creative director at Ogilvy & Mather and Wells Rich Greene.   But

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  • Todd Klindt: I'm Not Smart Enough for PowerShell

    Todd Klindt: I'm Not Smart Enough for PowerShell

    Jeff Hicks is a PowerShell MVP, all-around smart guy — and he’s apparently doing community service for something, because he agreed to share his expertise with us. As he told us, "I had nothing else to do tonight, so I figured I might as well do this.

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