Articles

Tag: josh manion

  • Why Customer Data Platforms Are Gaining Traction

    Why Customer Data Platforms Are Gaining Traction

    The holiday shopping season sent a clear message to marketers: if you don't have a holistic, data-driven view of your customers, you'll be left behind.   Online and in-store boundaries are blurring. The season sounded a death knell to marketing strategies that lacked a mobile component. Mobile sales  rose to almost

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  • Personalization in the Age of the Marketing Cloud

    Personalization in the Age of the Marketing Cloud

    True personalization is about delivering a completely contextually relevant experience at the 1:1 level. By collecting consumer information across all channels, digital marketers can create a holistic profile for each consumer, enabling the marketer to deliver that optimal and personalized experience.

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