Articles

Tag: linkedin

  • Get Social With CMSWire on Flipboard, Facebook & More

    Get Social With CMSWire on Flipboard, Facebook & More

    It was a long week already at 1 o'clock in the afternoon on Monday. But now Friday is finally here — and the weekend stretches gloriously before you. So many things to do, so many places to explore. But here's the thing: Sometime during the next 48 hours.

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  • LinkedIn: Sales Agents Are Social Selling Fans

    LinkedIn: Sales Agents Are Social Selling Fans

    Social media selling is the new dinner-and-ballgame schmoozing for sales agents who can engage, understand buyer preferences and even close deals, according to LinkedIn.  It’s not shocking LinkedIn would tout social as a great place to sell and to promote social selling as a strong technology. It offers the technology and overall

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  • Is It Time to Kiss LinkedIn Groups Goodbye?

    Is It Time to Kiss LinkedIn Groups Goodbye?

    LinkedIn is the most popular career networking site on the planet, with more than 414,000,000 users in more than 200 countries and territories. With the networking success, LinkedIn Groups expanded to include brand marketing groups targeting customers with regular updates on events, products and other items of interest.

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  • Hootsuite Integrates Video With Social Media's Big 4

    Hootsuite Integrates Video With Social Media's Big 4

    Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content.  The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram.  Hootsuite's business model banks on integrations with social media platforms.

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  • Did Hortonworks CEO Take One For the Team?

    When Hortonworks CEO Rob Bearden took questions from analysts during the company’s earnings call on Feb. 10, Barclays managing director Raimo Lenschow put him on the spot.

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  • LinkedIn Creates Open Source Data Discovery & Lineage Portal

    LinkedIn Creates Open Source Data Discovery & Lineage Portal

    LinkedIn is, by many measures, one the smartest users of data in the world. The data scientists at the Mountain View, Calif.-based professional networking site take member profiles and analyze the heck out of them.

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  • LinkedIn Bets on Account-Based Marketing in New Release

    LinkedIn Bets on Account-Based Marketing in New Release

    LinkedIn released an account-based marketing campaign tool today for customers of its Sponsored Updates and Sponsored InMail.

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  • News to Use: NetScout-Gartner Trial Delayed

    News to Use: NetScout-Gartner Trial Delayed

    If you're anxiously awaiting the outcome of that legal battle between Westford, Mass.-based NetScout Systems and Stamford, Conn.-based Gartner, all we can tell you is this: Find yourself a new hobby. You have a lot of time to kill. Just this week, Connecticut Superior Court Judge Douglas C.

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  • Why LinkedIn Dumped a $175M MarTech Acquisition

    Why LinkedIn Dumped a $175M MarTech Acquisition

    LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional

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  • What Opens Your B2B Prospect's Wallet?

    What Opens Your B2B Prospect's Wallet?

    B2B marketers need to step up their game to align with sales and catch prospects early in their buying journeys. New research from LinkedIn published today suggests B2B marketers must provide prospects with quality, thoughtful content.

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  • How Marketers Can Make the Most of Instagram

    How Marketers Can Make the Most of Instagram

    In social media, Instagram has been a fast rising little sibling to its older brother Twitter (and part of an interesting rivalry, given that Facebook owns Instagram). In 2014, Instagram attracted an audience large enough to beat both Twitter and LinkedIn, according to the Pew Research Center. It trails

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  • Discussion Point: The MarTech You'll Need in 5 Years

    Discussion Point: The MarTech You'll Need in 5 Years

    Last month, CMSWire contributor Cory Munchbach wrote a piece looking back at the year in marketing technology, and summed it all up quite accurately in just a couple of sentences: “What is absolutely clear is that marketing tech still represents a bit of a paradox,” she wrote.

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  • You, Too, Can Master LinkedIn

    You, Too, Can Master LinkedIn

    Want to know how to grow your business using LinkedIn? Ask Josh Turner. People who know claim he knows. “One man (Josh Turner) has had a laser focus on LinkedIn for the past few years; he created a whole business out of it.

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  • Marketo and LinkedIn Pair Up #MKTGnation

    Marketo stretched its marketing muscles today with a LinkedIn integration. The partnership pairs Marketo's Engagement Marketing Platform with the professional networking site's lead-generation and nurturing solution.  Officials announced the deal at the Marketing Nation Summit  in San Francisco, San Mateo, Calif.-based Marketo's annual conference.

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