Articles

Tag: lisa loftis

  • Are Your Customer Metrics Making an Impact?

    Are Your Customer Metrics Making an Impact?

    "Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers’ expectations" ― David P. Norton In a recent study, Econsultancy found that while most marketers list personalizing messaging and measuring impact as “very important to growth,” only 10

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  • How Marketers Can Prepare for the GDPR

    How Marketers Can Prepare for the GDPR

    The General Data Protection Regulation (GDPR) will impact businesses as a whole, but marketers in particular will need to rethink their approaches in order to remain on the right side of the regulation. We've already looked at the big ways the GDPR could affect marketers. So let’s take a

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  • What Marketers Should Know About the GDPR

    What Marketers Should Know About the GDPR

    Industry experts have significantly differing opinions on the impacts of the impending EU General Data Protection Regulation (GDPR). These span the gamut from positive: “GDPR offers companies a unique chance to rework their customer strategy, changing a reactive stance into a proactive one.

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  • Assessing Your Digital Workplace Maturity: Where Do You Fit?

    Assessing Your Digital Workplace Maturity: Where Do You Fit?

    "Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years. Seventy percent of companies will attempt to go digital but only 30 percent of those will succeed. If I'm not making you sweat, I should be" ― John Chamber, former CEO of Cisco  Earlier this year, Gartner analyst

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  • Leading Digital Transformation: Are You a Trailblazer or a Neophyte?

    Leading Digital Transformation: Are You a Trailblazer or a Neophyte?

    "The key to successful leadership today is influence, not authority ” — Kenneth Blanchard In a survey on the state of digital business, Forrester Research found that almost half of responding executives believe digital mediums will account for over 50 percent of company sales within the next few years.

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