Articles

Tag: location based marketing

  • Proximity Marketing Should Feel Like Customer Service, Not Advertising

    Proximity Marketing Should Feel Like Customer Service, Not Advertising

    At the most basic level, proximity marketing begins in one of two ways. Either you, (as a marketer) contact the customer or they contact you. Generally, it’s been you messaging them. Of course, more of the right data could make push messages more effective.

    Continue reading...

  • Are You Listening to Your In-Store Shoppers? Amazon Is

    Are You Listening to Your In-Store Shoppers? Amazon Is

    Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to the purchasing journey. The problem for brick-and-mortar retailers is Amazon has a huge advantage in the digital domain because it has multiple in-store touchpoints.

    Continue reading...

  • How Beacons Will Advance Personalization and DX in 2017

    How Beacons Will Advance Personalization and DX in 2017

    Refining personalized customer journeys is a priority for web content management (WCM) and digital experience (DX) platforms in 2017 — and although artificial intelligence is the technology best positioned to help — beacons will also play a pivotal role in feeding those learning machines with uncharted data from the physical world.

    Continue reading...

  • 4 Things You Think You Know About Location Services (But Don't)

    4 Things You Think You Know About Location Services (But Don't)

    Mobile apps are becoming more advanced in their use of location services. Just consider the breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play. Nothing more clearly shows how important location can be to app user engagement.

    Continue reading...

  • The Retail Curse of Promotion-Driven Marketing

    The Retail Curse of Promotion-Driven Marketing

    In the retail industry, the primary objectives remain the same for the majority of brands: offer an inviting assortment of goods or services paired with a compelling pricing strategy to your target demographic to push goods out the door and keep customers coming back for more.

    Continue reading...

  • Gimbal Beta Tests Mobile Location Data SSP

    San Diego-based Gimbal, a mobile engagement and location intelligence company, wants to help mobile app publishers better understand and visualize their audiences in the physical world and monetize their anonymized, opted-in data. The company just released a public beta of its new Proximity Data Platform (PDP).

    Continue reading...

  • Rover Claims Its New Platform Makes Location-Based Marketing A Snap

    Rover Claims Its New Platform Makes Location-Based Marketing A Snap

    A location-based mobile marketing startup just released a new version of its platform — and it promises the redesign will bring new functionality and simplicity to the lives of marketers and app publishers. Toronto, Ontario-based Rover claims the update eliminates the complexities of location-driven marketing.

    Continue reading...

  • Why Retailers Need to Add Digital Value to Legacy Malls

    Why Retailers Need to Add Digital Value to Legacy Malls

    The first indoor mall in the United States opened its doors in Duluth, Minn. just about 100 years ago — July 20, 1916, to be precise.

    Continue reading...

  • Brands Are Finding Their Way With Location Data

    Brands Are Finding Their Way With Location Data

    Brands have been using location data to improve marketing campaign targeting and clearly measure subsequent in-store visitations for a few years now. But location data has the potential to inform an entirely new set of business decisions.

    Continue reading...

  • Beacons Hitch a Ride on Double-Decker Buses

    Beacons Hitch a Ride on Double-Decker Buses

    The next time a double-decker bus passes you by, it might just send you a coupon for the restaurant you’re about to enter or for the store across the street. No longer relegated to in-store placement, beacons are on the move — and could be coming your way soon.

    Continue reading...

  • Everyone Wants in on Location-Based Services

    Everyone Wants in on Location-Based Services

    Location-based services (LBS) using beacons, GPS, Wi-Fi, Bluetooth and mobile technologies have been touted as a way for marketers to make money for the retail industry.  But recent trends are showing that other industries are getting in on the action, for other purposes.

    Continue reading...

  • Locating Your Customers in the Real World

    Locating Your Customers in the Real World

    When analytics first gained traction, retailers considered activity involving websites, cookies and links proxies for understanding consumer interest. Analysts interpreted visitor metrics based on these elements to show that a customer displayed purchase intent, a purchase or curiosity.

    Continue reading...

  • Where Are You? The Beacons Know

    Where Are You? The Beacons Know

    Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies. Location-based marketing is generally defined as the intersection of people, places and media.

    Continue reading...

  • Adobe Helps Marketers Measure a Changing World

    In recent years Adobe Systems has concentrated on refining Adobe Analytics into the Adobe Marketing Cloud solution. Adobe shared its updates at the Adobe Digital Marketing Summit. The summit is a premier event for analytics practitioners, including many who still remember when Adobe Analytics was Omniture Site Catalyst.

    Continue reading...

Displaying 1-14 of 22

NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.