Articles

Tag: mobile marketing

  • What Google AMP Means for Every Marketer

    What Google AMP Means for Every Marketer

    Mobile isn’t what’s next — it’s what’s right now.  Mobile has officially eclipsed desktop in terms of usage numbers, and is cementing itself as the go-to platform for connecting, engaging, shopping and general consumption.  Even bigger than that, the number of mobile-only users — people using mobile exclusively — has 

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  • Leanplum Gets $29M to Fuel Global Expansion

    Leanplum Gets $29M to Fuel Global Expansion

    San Francisco-based Leanplum, a mobile marketing platform provider, closed $29 million in Series C funding today. It boosts total funding for the 4-year-old company to $46.3 million.  Canaan Partners led the round with participation from existing investors Kleiner, Perkins, Caufield & Byers (KPCB) and Shasta Ventures.

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  • Why CMOs Should Embrace Mobile App Development

    Why CMOs Should Embrace Mobile App Development

    An organization looking to build out a mobile app strategy or a business manager looking for a mobile solution has traditionally started with the IT department. Mobile apps can be great investments that pay off in greater customer loyalty and retention.

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  • Sorry to Say Marketers, But Pokemon Go is Shaping Your Future

    Sorry to Say Marketers, But Pokemon Go is Shaping Your Future

    Millions of people around the world are running around in circles, eyes glued to their phones as they try to capture small virtual monsters. I am, of course, talking about Pokemon GO. Since its release on July 5, the mobile game has grown to the point where it averages $2.5 million a day in revenue

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  • Build Your Mobile Marketing Momentum

    Build Your Mobile Marketing Momentum

    For those of you who have treated your mobile marketing strategy as an afterthought, it's time to rethink your strategy.  Mobile now lies at the center of the consumer universe.

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  • Stay on the Right Side of the TCPA Guidelines

    Stay on the Right Side of the TCPA Guidelines

    Some digital marketers may be surprised to find out how much a law put on the books in 1991 still regulates what they can and can't do on mobile. The Telephone Consumer Protection Act (TCPA), signed into law in 1991 and most recently updated in 2015, limits the use

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  • Mobile is the Journey

    Mobile is the Journey

    You’ve undoubtedly heard and read the phrase "mobile-first mindset" countless times in recent years. Clearly, today’s always-on, always-connected customers have profoundly changed the marketing landscape, and every brand must leverage smartphones and tablets to better serve customers.

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  • Closing the Mobile Content Gap for B2B Marketers

    Closing the Mobile Content Gap for B2B Marketers

    As a B2B marketer, you need programs that build demand and generate qualified leads.  For most B2Bs, this means using content marketing to develop premium white papers, articles, infographics and other media.

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  • Becoming a Mobile Leader in a $600B Market

    Becoming a Mobile Leader in a $600B Market

    The amount of time Americans spend on their mobile devices daily has increased by seven times since 2010.  By 2020, there will be 6 billion smartphones in use across the globe, each one more powerful than the Deep Blue super computer that beat chess Grandmaster Garry Kasparov at his own

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  • Digital Advertisers Finally Catching Up On Mobile

    Digital Advertisers Finally Catching Up On Mobile

    Consumers have been steadily shifting their online worlds to their mobile devices. You have known this, I have known this, and now apparently, digital advertisers know this, too per Adobe Digital Index’s Q4 2015 report. Or to be more precise, digital advertisers have known about this trend for the

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  • It's Not Easy to Develop Mobile Apps

    It's Not Easy to Develop Mobile Apps

    The glowing promise of a mobile-first enterprise is not always so bright.  Mobile app developers report in a new Appcelerator-IDC survey released today that it's challenging to access mobile data and integrate it to backend systems. Nearly 75 percent of the 5,778 mobile developers in the Appcelerator/IDC 2015 Mobile Trends Report said retrieving mobile-optimized access

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  • Swrve Gets $30M, Acquires Mobile Analytics Company

    Swrve Gets $30M, Acquires Mobile Analytics Company

    San Francisco-based Swrve  added $30 million and a mobile data automation platform to its mobile marketing automation platform today. Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF), let the funding round.

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  • Data is a Mobile Marketer's Best Friend

    Data is a Mobile Marketer's Best Friend

    Mobile commerce is on a tear. To cite just one study from the many out there — PayPal's research covering 22 countries found that m-commerce is growing at three times the rate of e-commerce. Usage of shopping apps has been identified as the fastest-growing app category, with sessions on shopping

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  • Stop Trying to Force an App Down My Throat

    Stop Trying to Force an App Down My Throat

    If you hide content from mobile users behind an annoying prompt that suggests they'd be happier downloading an app, stop. Just stop. Google says so. Starting Nov. 1, Google will penalize web properties that show an app install interstitial instead of the expected mobile content.

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