Articles

Tag: online marketing

  • IBM Buys 3rd Digital Agency in a Week

    IBM Buys 3rd Digital Agency in a Week

    IBM is scooping up digital marketing agencies like hotcakes. The Armonk, N.Y.-based tech giant acquired its third digital agency in a week today. It bought ecx.io, a Dusseldorf, Germany agency that becomes the latest addition to IBM Interactive Experience digital agency (IBM iX ).

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  • On Our Radar: Localytics

    On Our Radar: Localytics

    Today we continue our series profiling tech companies to watch in 2016. We began the series this week with Affectiva and Cotap. Today, we take a look at Localytics, a marketing analytics provider.  Year founded: 2008 Founders: Raj Aggarwal, CEO, Henry Cipolla, CTO and Brian Suthoff

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  • Looking Back: Marketers Build Content Strategies

    Looking Back: Marketers Build Content Strategies

    This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers, an industry analyst told CMSWire. “On the good side in 2015, marketers got the memo on content marketing,” said Jake Sorofman, a Gartner research vice president who specializes in digital marketing.

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  • News You Can Use: Slack Invests $80M In App Building

    News You Can Use: Slack Invests $80M In App Building

    Enterprise collaboration software provider Slack is investing $80 million in startups that build software that integrates with Slack Slack officials blogged this week that the fund will "support and encourage developers to build apps that interact with Slack.

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  • Kentico CMS Platform Unveils Version 9

    Web content management system (Web CMS) provider Kentico released the ninth version of its ASP.NET content management platform today. The release also includes updates to its e-commerce and online marketing capabilities.  Company officials released the new offerings at Kentico's Connection User and Partner Conference in Brno, Czech Republic, the company's headquarters.

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  • BrightEdge Enhances Content Analytics, Personalization

    BrightEdge Enhances Content Analytics, Personalization

    BrightEdge claims to be unique as a marketing technology platform because it recognizes that the internet is a “content battleground” where battles are won by understanding your competition.  The San Mateo, Calif.

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  • Swrve Gets $30M, Acquires Mobile Analytics Company

    Swrve Gets $30M, Acquires Mobile Analytics Company

    San Francisco-based Swrve  added $30 million and a mobile data automation platform to its mobile marketing automation platform today. Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF), let the funding round.

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  • Discussion Point: What's the Biggest Obstacle to Mobile Marketing?

    Discussion Point: What's the Biggest Obstacle to Mobile Marketing?

    San Mateo, Calif.-based Altimeter Group warned earlier this year that most companies and brands are still failing to capitalize on mobile technologies. That's unfortunate any time of year, but especially during the all important end-of-year holidays. The industry consensus is that there's no time like the present to capitalize on the mobile opportunity. So

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  • GE's Linda Boff: Content Created to Help Is What Sells

    GE's Linda Boff: Content Created to Help Is What Sells

    (Ed. note: Just this week, General Electric Co. promoted Linda Boff from executive director of global brand marketing to chief marketing officer. Its goal: to position itself as a digital industrial company. In an interview with CMSWire late last year, Boff said she's committed to making the GE brand "relevant, contemporary and accessible," largely by connecting with its customer. "No one remembers product specs and features. But a great story well told hits home," she said. Learn more about GE's new CMO in this exclusive interview with Bill Sobel, originally published in December 2014.) Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She's also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she's responsible for GE's global advertising and digital marketing along with the company's brand and design strategy.

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  • In a Summer of MarTech Investment, Tenaya Bets Big on Kahuna

    In a Summer of MarTech Investment, Tenaya Bets Big on Kahuna

    Is it beginner's luck or a sign of things to come? A venture capital firm made one of its biggest initial investments today — and the reward goes to a Palo Alto mobile marketing automation provider. Tenaya Capital of Woodside, Calif.

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  • Marketing Research Tech Company Gets $32.5M

    Marketing Research Tech Company Gets $32.5M

    The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.

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  • What's Demandbase Doing With $30M?

    Demandbase has found a $30 million believer in its B2B account-based marketing (ABM) platform. Sageview Capital led a growth equity financing round for the 150-employee, San Francisco-based digital marketing provider, company officials announced today. Demandbase’s total funding climbs to more than $90 million.

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  • Can AOL Help You Weather the Marketing Storm?

    Can AOL Help You Weather the Marketing Storm?

    It doesn’t take technology for good salespeople to know to put shovels front and center when a blizzard’s coming. Heck, even NYC street vendors know to sell sunglasses in summer.

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  • Are You Building an Open Marketing Organization?

    Are You Building an Open Marketing Organization?

    Marketers rely on data for just about every function of their jobs. Digital marketing's evolution has led most marketing organizations to rely on various marketing tools and technology in order to understand who their customer is and what they want.

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