Articles

Tag: online marketing

  • Digital Marketers: Declare Your Independence

    Digital Marketers: Declare Your Independence

    This is the week Americans celebrate breaking free from Great Britain 239 years ago. July 4, 1776. Independence Day. We all want some kind of independence, right? The right to live the way we want. To have relationships with whom we want. Travel where we want.

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  • Your Data Driven Marketing Fitness Regime

    Your Data Driven Marketing Fitness Regime

    Have you ever thought: “I’m going on a diet after New Year's” or “I have to get in shape”? Meeting someone who is perfectly happy with their body is like meeting someone who is perfectly happy with their marketing: it never happens.

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  • Looking for Structure in the Dollar Menu

    Looking for Structure in the Dollar Menu

    High value content comes from the ability to organize and expose the right content to the right user at the right time in the right format.

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  • Top 3 Content Curation Mistakes You're Making

    Top 3 Content Curation Mistakes You're Making

    Those new to content curation (the art of finding and sharing exceptional content to attract your target audience) typically do NOT get it right, even though they do everything they’re advised to do.

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  • Swrve Bets on Predictive Analytics

    Digital marketers want to catch potential and existing customers at the right time and give them something they want. In other words, make a good prediction and capitalize on it. One provider of marketing technology finds this so important, that it’s named its suite after it.

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  • Salesforce Kicks Off Digital Marketing 'Journey'

    The “right time, right content” journey for marketing software vendors continued today with Salesforce. The San Francisco-based tech giant announced enhancements to its marketing cloud platform at the Salesforce Connections digital marketing conference at the Javits Convention Center in New York City.

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  • CMO Advice: You Have to Take Calculated Risks

    CMO Advice: You Have to Take Calculated Risks

    Disruption and innovation go hand in hand with a CMO’s ability to help his organization build close relationships with its customers. It’s about transformation, reinvention and leadership. But this can be painful. In many cases, it means moving away from the very things that made the company successful.

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  • Changing the Language and Culture of Marketing

    From "campaigns" to "conversions" to "heroes," marketing culture is about a religious war to acquire new customers and win new market share. But just like most wars, once the customer is "won" the marketing troops leave for another campaign.

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  • How to Make Your Content Stand Out From the Pack

    How to Make Your Content Stand Out From the Pack

    A long line of prognosticators (myself included) espoused the growing importance of content marketing in the lead up to 2013. In fact, many marketing pundits dubbed 2013 the “year of content marketing.” True to those predictions, we saw the volume of content generated at an all-time high.

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  • What Is Your Brand Running On?

    What Is Your Brand Running On?

    Do you wonder how top brands outrun the competition? Content marketing may be the latest “it” tool for brand marketers, but look closer and you’ll find an old standby — the supply chain — being used to separate the best from the rest.

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  • 5 Ways to Stand Out in a Sea of Content

    5 Ways to Stand Out in a Sea of Content

    OK, there’s way too much content out there and it’s all competing for the scarcest commodity on earth: the attention of the busy people you need to reach. Does that mean content marketing won’t work any more? No. It doesn’t.

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  • The 3 C's of Modern Retail Marketing

    The 3 C's of Modern Retail Marketing

    When retailers think about big data, the cost and complexity of sifting through the wealth of structured and unstructured data to make intelligent decisions can often seem overwhelming. But at its heart the key to unraveling big data lies in finding a common thread between context, content and customer satisfaction.

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  • The Platform is the Easy Part

    The Platform is the Easy Part

    If it were just the technology... If it were only the marketing automation platform that mattered, everyone would be building and delivering intelligent, automated, customer experience programs. Well, not exactly everyone.

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  • HubSpot to Partners: Take Our Cash, Hire Awesome People

    HubSpot to Partners: Take Our Cash, Hire Awesome People

    It's a good time to be a partner of HubSpot. The Cambridge, Mass.-based marketing automation and CRM provider went public last fall. In last year's third quarter, HubSpot's first quarter as a public company, the company grew revenue 51 percent year over year and increased its customer base to

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