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Tag: project orion

  • Marketo: All Customers Now Have Our New Engagement Platform (Project Orion)

    Marketo: All Customers Now Have Our New Engagement Platform (Project Orion)

    (Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the architecture."  She said the platform, "called the Marketo Engagement Platform," is made up of three functional areas: an Engagement Marketing Hub, Marketo Marketing Apps and Partner Apps. "At this time, all customers are on the platform. The big data architecture, developed under the codename Project Orion, is what powers the Engagement Platform," she said, noting that Marketo began a phased roll out to Marketo customers in the third quarter last year. Her explanation does not square with the original messaging CMSWire received from Marketo executives last May, which we consistently reported in our stories.) Marketo today took steps to address confusion

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  • Marketo Project Orion Rollout Leaves Some Customers Complaining, Confused

    Marketo Project Orion Rollout Leaves Some Customers Complaining, Confused

    Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performance problems.

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  • A Surprise $1.79B Private Equity Investment - and the Fate of Marketo

    A Surprise $1.79B Private Equity Investment - and the Fate of Marketo

    Marketing software industry analysts said Marketo was ripe for acquisition — just not by a private equity firm. San Francisco-based Vista Equity Partners confirmed yesterday that it plans to scoop up the San Mateo, Calif.-based marketing automation provider for $1.79 billion yesterday  or $35.25 per share — a 9.

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  • What You Need to Know About Marketo's Project Orion

    What You Need to Know About Marketo's Project Orion

    Ever hear of Project Orion? You will soon: It's the code name for Marketo's huge platform re-architecture project — and we shared the details in a deep-dive about the company’s biggest technology investment to date. Gartner, meanwhile, stressed that it was time for marketers to stop guessing and start focusing on data and analytics at its

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  • Marketo Re-Architected: Understanding Its Big Bet on Big Data

    Marketo Re-Architected: Understanding Its Big Bet on Big Data

    LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. Code named Project Orion, it is intended to deliver big data scalability and transactional support for business-to-consumer (B2C) use cases.

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