Articles

Tag: richard graves

  • Proximity Marketing Should Feel Like Customer Service, Not Advertising

    Proximity Marketing Should Feel Like Customer Service, Not Advertising

    At the most basic level, proximity marketing begins in one of two ways. Either you, (as a marketer) contact the customer or they contact you. Generally, it’s been you messaging them. Of course, more of the right data could make push messages more effective.

    Continue reading...


  • Are You Listening to Your In-Store Shoppers? Amazon Is

    Are You Listening to Your In-Store Shoppers? Amazon Is

    Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to the purchasing journey. The problem for brick-and-mortar retailers is Amazon has a huge advantage in the digital domain because it has multiple in-store touchpoints.

    Continue reading...


NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.