Articles

Tag: tom petrocelli

  • Sure You Can Work All the Time ... But Should You?

    Sure You Can Work All the Time ... But Should You?

    Mobile apps promise a revolution in how we work.  Along with social apps, mobile apps let knowledge workers stay in touch with colleagues better and perform tasks wherever they happen to be. That might be at a customer site, at home or even on vacation.

    Continue reading...

  • Starbucks Spits in My Mobile Payments Latte

    Starbucks Spits in My Mobile Payments Latte

    A confession: I am not convinced about mobile payments. It’s not that I am a Luddite. The obvious convenience and benefits of being able to pay for the stuff of life directly from the device typically strapped to my hip is enough for me.

    Continue reading...

  • Dirty Data Means Muddied Marketing

    Dirty Data Means Muddied Marketing

    A few months ago I ran into an issue that could scuttle many of the marketing automation initiatives undertaken by a multitude of companies. While performing some genealogical research I found out my information had been cross-referenced with someone who was not me and had no relation to me.

    Continue reading...

  • Mobile Is Changing Your Social Collaboration Apps

    Mobile Is Changing Your Social Collaboration Apps

    Social collaboration applications have been in a race since their inception to see which could be the most feature laden. It was an arms race of sorts, with each side adding more ways to communicate and collaborate and -- in the process -- becoming more monolithic.

    Continue reading...

  • CMOs Listen to Customers, Not Processes

    It took me a long time to know the difference between being an executive and being a mid-level or senior-level manager. In my first executive position, I tended to act as I previously had rather than what I needed to be.

    Continue reading...

  • The Line Between Web CMS + Enterprise Social Networks Blur

    The Line Between Web CMS + Enterprise Social Networks Blur

    While conducting research for my yearly enterprise social network update, a trend that had been simmering for a while bubbled to the top: Quite a few enterprise social networking vendors had or were planning to extend their software in ways that make them nearly indistinguishable from web content management solutions.

    Continue reading...

  • Where Social Collaboration Is Heading

    Where Social Collaboration Is Heading

    Social collaboration software has come a long way, both in terms of acceptance in organizations (if not daily usage) and products. Ten years ago social collaboration was mostly thought of as Facebook for the enterprise, an unfortunate tagline that suggested frivolity and not utility.

    Continue reading...

  • Analytics is Everywhere

    Analytics is Everywhere

    We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.

    Continue reading...

  • Getting Personal with Big Machines

    Getting Personal with Big Machines

    When we think of personalization of service through analytics, the first thought that likely comes to mind is retail applications or consumer goods.

    Continue reading...

  • Have Retail Analytics Crossed the Line from Cool to Creepy?

    Have Retail Analytics Crossed the Line from Cool to Creepy?

    A body of new solutions for retail businesses promises to both excite and upset consumers. These solutions deliver in-store (or near store) content to consumers that a vendor has decided might want to buy a product in the store.

    Continue reading...

  • See the Whole Customer to Guide the Decision Journey

    See the Whole Customer to Guide the Decision Journey

    The basis of the customer decision journey is that the customer follows a decision path that leads to a purchase. Vendors provide small pokes, prods and nudges along the way, often in the form of engaging content that keeps the customer moving toward buying something.

    Continue reading...

  • The Barriers to Working like a Network in Office 365

    The Barriers to Working like a Network in Office 365

    It is frustrating to see the potential of technology and not have it realized. The solution is there but, as they say in New England, “you can’t get there from here.” Such is Office 365.

    Continue reading...

  • Social and Digital Channel Diversity Drives Engagement

    Social and Digital Channel Diversity Drives Engagement

    Multichannel marketing -- interacting with customers through many channels at once -- is the flavor of the month in marketing. In theory, by communicating across social and digital (and perhaps physical and broadcast) channels, better engagement is possible.

    Continue reading...

  • Where the Differences Lie in Enterprise Social Networks

    Where the Differences Lie in Enterprise Social Networks

    As more companies look to enterprise social networks to help boost collaboration, taking the first step can be difficult. Deploy the wrong enterprise social network and no one will use it, providing little to no value.

    Continue reading...

Displaying 1-14 of 44

Get the CMSWire Newsletter

  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

Join more than 45,000 of your peers:

lock We take your privacy seriously

NL-03a

Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 45,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 45,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a

Join 45,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.