Articles

Tag: tom petrocelli

  • Tailor User Experience to the Individual, Not the Crowd

    Tailor User Experience to the Individual, Not the Crowd

    American transcendentalist philosopher Ralph Waldo Emerson wrote : “A foolish consistency is the hobgoblin of little minds.”  He was talking about the individual but might as well have been speaking of large consumer-facing digital applications.

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  • Stop Ruining the Digital Customer Experience

    Stop Ruining the Digital Customer Experience

    All too often, companies place the needs of marketing over the customer sales experience. It’s almost as if they don’t realize that the two are inextricably intertwined.  The resulting digital experience — be it browser or mobile — acts to drive customers away rather than instilling confidence in their purchase.

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  • Evernote Falls Prey to the Freemium Model Catch-22

    Evernote Falls Prey to the Freemium Model Catch-22

    On June 28, Evernote announced changes to its paid subscription plans and freemium service. In a nutshell, it is simultaneously raising subscription prices and placing limitations on the free service.  To me, this signals the beginning of the end for Evernote.

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  • Emerging Data Needs Fuel New Data Management

    Emerging Data Needs Fuel New Data Management

    Companies have always exchanged data, inside and outside their organizations, to facilitate business interactions and decision. Much of it has been financial or customer data, often of a transactional type. A change is underway though.

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  • Dream Big, But Start Small with Artificial Intelligence

    Dream Big, But Start Small with Artificial Intelligence

    We've been hearing a lot about artificial intelligence, or AI, of late.  AI is nothing new.  AI's Got a Lot of Baggage We've seen portrayals of AI in science fiction for over 100 years.

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  • Searching For Real Value in Digital Transformation

    Searching For Real Value in Digital Transformation

    The jury is out on whether businesses save any money through digital transformation.  Typically, companies replacing existing internal and customer facing processes with digital systems look for productivity gains to offset the cost of these digital transformation projects. Unfortunately, looking for cost savings is asking the wrong question.

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  • Software Developers Get Social

    Software Developers Get Social

    When I began my career as a software developer (thought we weren't called that then – we were software engineers) it was a relatively solitary pursuit.  Yes, we had project meetings and code reviews — endless code reviews — but most of the time we just sat and wrote code.

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  • Time for IBM to Stage an Intervention? #IBMConnect

    Time for IBM to Stage an Intervention? #IBMConnect

    Let’s start with an old joke: Q. How many psychologists does it take to change a lightbulb? A: One, but the lightbulb has to want to change. This, in essence, is the problem with collaboration software adoption. The technology keeps improving, with more choices and better design.

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  • Simplifying the Social Collaboration Software Landscape

    Simplifying the Social Collaboration Software Landscape

    When modern social collaboration software first emerged over 10 years ago, the main goals were to increase teamwork through sharing and to reduce friction between silos. These goals were only partially met due to limited features.

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  • 2015 Contributors of the Year: Tom Petrocelli

    Tom Petrocelli's career path shouldn't come as a surprise to anyone who knows him — he grew up surrounded by information technologists and computers. His 30 plus years in the industry makes it possible for him to weigh in with an informed opinion on our diverse editorial focuses.

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  • Honesty Pays in Data-Driven E-Commerce

    Honesty Pays in Data-Driven E-Commerce

    Sales and marketing have used big data and predicative analytics to drive customer engagements for as long as big data and predicative analytics have been around. And the opportunities become even greater when paired with e-commerce.

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  • Why People Believe Hoaxes and What Marketers Can Learn From It

    Why People Believe Hoaxes and What Marketers Can Learn From It

    About a month ago, a number of my friends on Facebook started cutting and pasting a post that includes the following text: "As of <fill in date and time>.

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  • The Digital Experience Begins with Customer-Centric Design

    The Digital Experience Begins with Customer-Centric Design

    The digital experience is a shorthand way of saying that we want to create a moment in time and space in which a person, through the power of an Internet connection, experiences something unique. That "something" might be informative, fun, moving or challenging.

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  • Taming Notifications Before They Run Rampant

    Taming Notifications Before They Run Rampant

    Knowledge workers are swimming in notifications. Notifications come in from mobile and desktop productivity applications, task management, calendars and email. We hear the tell-tale 'ping' when we get an email, when someone wants to chat, when a co-worker completes a task or when it’s time for the twice weekly meeting.

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