Web Experience Management (WEM) provider Jadu is dedicating the first part of 2016 to making its technologies work — and look — better on all devices. 

The Leicester, England-based provider has released a new user interface framework called Pulsar4, which introduces HTML5 responsive design to the back-end user interface, enabling the suite to be managed using any device.

headshot of jadu CEO Suraj Kika

“It all started when we wrote a bit of technology about two years ago into our software that basically tells us how people are using our software,” said Jadu CEO Suraj Kika, whose 75-employee company began in 2001. “We really wanted to know what browsers they were using, whether they’re finding it difficult to use the software, what issues they were having.”

Starting from Scratch

What did they find? Where people were dropping off. Whether or not they had JavaScript enabled. 

“We realized we had a lot of areas where we could make the user experience better with our software,” Kika said. “The first thing they said was they really wanted Jadu to work on iPads, Android devices and on phones. We took a real long, hard look at our UI, which had stayed the same for seven years. We decided to rewrite the whole thing from scratch using HTML5.”

screenshot of jadu cms

The Pulsar4 user interface is featured across the Continuum CMS, CXM and XFP Jadu products. The Jadu CMS was developed to be used on a desktop environment. Pulsar4 introduces a new document editor (based on CKEditor) and a re-designed user interface developed in HTML5.

The Jadu Continuum XFP (eForms and data capture), which provides non-technical form building functionality to Jadu Continuum users, now has a user interface designed to enable non-technical users to build sophisticated forms that integrate with back office system, such as finance and cash receipting. It also works with CRM systems including Salesforce, Microsoft Dynamics and Jadu’s own Continuum CXM.

Jadu Continuum CXM focuses the development of CXM based on real-time communication. Users can open cases from instant chat windows on any website or by filling in e-forms. The CXM service can be implemented alongside any CMS or eForms product and also integrates with the Jadu Continuum CMS and XFP products

Kika credited the emergence of HTML5 tools to help his team build the new UI. Some see it as the viable alternative to Microsoft Silverlight.

“It’s really come on,” Kika said. “And JavaScript has now become a core programming language.”

The aim is to give a great experience inside Jadu’s walls to users on a big plasma screen or even a tiny phone screen. “It’s not just responsively resizing the UI,” Kika said. “It reorders content rather than just shrinking a screen.”

2015: Good Times

The news comes after two moves in 2015 that helped Jadu globally scale better and add CRM diversity to its product.

The CRM win: It launched a cloud-based case management system in February it called Jadu Q, a Software-as-a-Service (SaaS), multi-tenant product for managing the customer experience. 

The global win: Two months later, Lexmark Enterprise Software (LES) partnered up with Jadu for its WCM capabilities. LES is a major ECM player that just came off its $1 billion acquisition of Kofax