We may be moving to a mobile only world, but we are not there yet. The desktop still reigns even as more and more consumers and some businesses flee to the more convenient mobile OS. Content development, meanwhile, must straddle both ecosystems.

This has been a long-standing trend, of course — one that San Mateo, Calif-based Trilibis recognized several years ago as it worked on building custom mobile websites for companies. It set to work on a building a solution and in 2013 it unveiled SNOW, a framework for developers to build “device aware” websites. 

Such a website can recognize if a user is accessing a site from an Android device, for example, and optimizes the screen accordingly.

A year later, HP Autonomy became an OEM for SNOW for its content management system HP TeamSite.

RAIN is Launched for ISVs

Fast forward another year and Trilibis is starting the process all over again. Last week it launched RAIN, a framework for independent software vendors (ISVs) to repurpose content in a content management system (CMS) or commerce system as a mobile app from a single HTML/CSS codebase.

It is in talks with several OEMs and e-commerce companies to license the new platform, Jason Saroyan, VP of Business Development, told CMSWire, including Hybris, a SAP company. Trilibis' partners that are using SNOW are also expressing interest in RAIN, Saroyan said. 

"We are building on our success with HP, which OEMed SNOW for TeamSite. It is building in attributes from RAIN into the platform," he said, adding that it is in talks with other partners as well, including Adobe.

Trilibis is an Adobe Community Partner, for SNOW, in conjunction with the Adobe ‘s DAM product. 

What RAIN Offers

RAIN is a combination of the advanced server-side tagging technology that underlines SNOW, as well as integration consulting services.

The chief selling point Trilibis makes for its products is that they allow developers to work from the same code base for both websites and mobile.

"Developers don’t have to fragment HTML code," CTO Meyyappan Alagappan told CMSWire. "That is a big value."

Mobile Development's Importance

The story the company has to tell — or rather the case that it is making about mobile development — is finding more and more listeners as mobile trends accelerate. Increasingly, as Trilibis points out, rich media constitutes a greater percentage of mobile applications, which can cause higher latency and page-load times when mobile devices access a responsive website. 

Also, the stakes for seamless customer engagement on mobile have never been higher. To Trilibis' thinking that means companies must be able to offer apps built for current mobile devices' native capabilities.

As such RAIN can support in-app push notifications, controlled offline caching and access to native device services and APIs. The ensuing mobile app can be pushed out very quickly for, say, a conference or trade show. 

The apps, both permanent and temporary, are built to so that the mobile content is managed from within the CMS platform. Users gave access to the native app functionality such as camera, location, and calendars and contacts.

Title image by Matthew Wiebe