Smarter Web Engagement with Advanced Targeting
Learn how to focus on the 5% that matter most.
As busy digital marketers we need to be sure we are engaging with the right people in the right way, and optimizing the resources we dedicate to each channel.
Join this webinar to learn how smarter use of analytics and targeting can simplify your digital marketing operations and ultimately lead to better outcomes with fewer resources ...and less stress.
Phil Kemelor - Vice President, Strategic Analytics - Semphonic
Phil is Vice President of Strategic Analytics for Semphonic, one of the largest digital analytics consultancies in the US. Phil was one of the earliest adopters and advocates for the use of analytics and has 16 years of experience in the field as a practitioner, industry analyst and consultant. Since joining Semphonic in 2007, Phil has led the company's Washington DC practice with a focus on strategic, government and nonprofit analytics.
Phil wrote "The Executive's Guide to Web Site Measurement and Testing", one of the first books to describe the business advantages of Web analytics in 2006 and was the lead research analyst for The CMS Watch Web Analytics Report, an annual evaluation of Web analytics software vendors from 2007 to 2010.
Ron Person - Sr. Consultant, Business Optimization - Sitecore
Ron recently played a major role in developing Sitecore's new Engagement Analytics system, a system that brings Business Intelligence to cross-channel marketing.
Ron's experience includes 12 years as one of Microsoft's first consultants. In the 13 years prior to joining Sitecore, Ron used his skills as a Six Sigma Black Belt and a certified Balanced Scorecard consultant to improve performance in mid-sized organizations.
Ron has written 26 books including four international best-sellers on performance improvement and business computing. His latest book, "Balanced Scorecards and Operational Dashboards with Microsoft Excel" has a 5-star rating on Amazon.
This event is being organized by the CMSWire team and will be moderated by Barb Mosher, the Managing Editor of CMSWire.com.
10am PT / 1pm ET / 18:00 GMT