Articles
Channel: Analytics (page 2)
-
Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
Continue reading...
-
What DataOps Is and How It Can Deliver Better, Cross-Functional Analytics
Looking for faster, more actionable analytics from your data? DataOps can help deliver.
Continue reading...
-
9 Things Holding Back Your Data Analytics Strategy
Is your company struggling to to take advantage of it's analytics? It's likely one or more of these items are holding you back.
Continue reading...
-
-
Talent Analytics: What It Is And Why It Matters
With the labor market is tightening and talent shortages increasing the time is now to understand and implement a data-driven workforce strategy.
Continue reading...
-
An Introduction to Tableau: What It is and How It Can Provide Insight for Your Business
Tableau, a BI and data visualization tool can help your organization by providing visualizations of the data you are collecting.
Continue reading...
-
The One Metric Every Data Team Needs to Remember
Good data is data that people use, so tracking data usage is key to the success of data initiatives.
Continue reading...
-
2017 Contributors of the Year: Joanna Schloss
An interview with Joanna Schloss, one of CMSWire's top contributors of 2017.
Continue reading...
-
Why Web Analytics Are More Important Than Ever
According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.
Continue reading...
-
Technology, Strategy Tips for Your Digital Analytics Program
Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
Continue reading...
-
Tableau Reveals 4 New Features to Open Up and Speed Data Visualization
LAS VEGAS — Fourteen thousand data enthusiasts descended on Tableau Conference 2017 in Las Vegas this week to grow their wrangling skills, engage with Tableau Zen Masters and compete in Iron Viz, Iron Chef-like competitions where contestants start with the same data sets and work to build the coolest visualizations.
Continue reading...
-
Looker Unveils An Amped Up Looker 5 at JOIN 2017
When Looker opens its annual user conference JOIN 2017 at the Palace of Fine Arts Theater in San Francisco today, 700 business intelligence (BI) enthusiasts will be in attendance to see what the latest version of the data platform, Looker 5, contains.
Continue reading...
-
Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave
Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave.
Continue reading...
-
Self-Service Analytics Offer Opportunities and Challenges
When my clients ask me what a successful company-wide self-service analytics collaboration looks like, I tell them to imagine a group of jazz musicians: The individual players all contribute song notes from their own instruments and styles, but it’s the collective sound of everyone playing together that creates the musical
Continue reading...
