Articles
Channel: Analytics (page 2)
-
Tableau, Microsoft, Qlik Lead Gartner's BI & Analytic Platforms Magic Quadrant
The business intelligence and analytics platform market's multi-year transition to modern agile business-led analytics is now mainstream — and the market is still evolving. That's the word from Gartner in its latest Magic Quadrant for Business Intelligence (BI) and Analytics Platforms.
Continue reading...
-
RapidMiner, KNIME, SAS, IBM Lead Gartner's MQ for Data Science Analytics
Gartner gave its analysis of advanced analytics platforms a new name, but retained four of the same vendors as industry leaders for the second consecutive year. RapidMiner, KNIME, SAS and IBM lead Gartner's Magic Quadrant for Data Science Platforms.
Continue reading...
-
The Consumer Affinity War: Protecting Your Brand With Analytics
I enjoyed the airport scene in the Marvel movie Captain America: Civil War, watching the comic heroes confront their views of how their heroic acts should play in world events.
Continue reading...
-
3 Tips for Communicating With Remote Analytics Specialists
If you've seen the movie “Hidden Figures,” you may recall a scene between mathematician Katherine Johnson and Al Harrison, director of the NASA Space Task Group.
Continue reading...
-
When It Comes to Metrics, Size Matters
Have you ever seen a salesperson boast about meeting their revenue targets without caring about whether the sale was profitable? Have your kids proudly showed you an A on their geometry test and ignored the fact that they haven't turned their homework in for a month? Has a delivery team
Continue reading...
-
How to Get the Most out of Power BI
Management consultant Peter Drucker once said, “If you can’t measure it, you can’t improve it.” This statement has never been more relevant. Businesses have access to unprecedented amounts of data, but all that data means nothing unless they can turn it into insights.
Continue reading...
-
Culture Clash: When the Developer Meets the Analytics Manager
The deployment of open sources tools and programming are exposing analytics practitioners to more developers. Not surprisingly, these two professionals are still often viewed collectively as an odd couple.
Continue reading...
-
How Customer Interaction Analytics Supports Your Cybersecurity Strategy
Protecting your company from cyber criminals makes sense to the bottom line — whether it’s preventing the impact on your stock price or the long-lasting damage to customer loyalty. A 2014 Gallup poll revealed that more Americans fear their credit card info being hacked than any other crime — including
Continue reading...
-
You Need an Eagle Eye to Keep Analytics (and Data) Secure
These days I wish I could be a fly on the wall of any business meeting concerned about data breaches and keeping data safe (and yes, I do see the irony). Developing privacy-aware corporate cultures with organizational structures that address legal risks is no small task.
Continue reading...
-
Let's Resolve the Data Analytics Conflict in 2017
Business intelligence and big data have an unresolved conflict. 2016 was slated to be the year that big data projects finally delivered on the promises of profitability. Yet, 12 months later we’re still sitting on piles and piles of data as big data solutions languish in the corner.
Continue reading...
-
When Should Analytic Software Be Replaced?
Businesses have their favorite analytic software — tools entire processes and operations have relied upon for years. But change is inevitable. Software does not last forever, especially as new data management options arrive in the marketplace.
Continue reading...
-
Overcome the Data Analytics Skills Gap with Citizen Analysts
Data's unprecedented growth, both internally and externally, has made it impossible for modern organizations to rely solely on specialists to solve all their data analytics needs.
Continue reading...
-
The Race to Customer 360
Across both business and consumer markets, the race is on to comprehensive customer understanding. Today companies use every means available to them to capture, process and analyze data on customer environments and behavior with the ultimate goal of driving new revenue and reducing costs. According to Gartner, “Business demand
Continue reading...
-
Marrying the Art and Science of Marketing: From Engagement to Bliss
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science.
Continue reading...
We take your privacy seriously