Articles
Channel: Analytics (page 6)
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Emerging Data Needs Fuel New Data Management
Companies have always exchanged data, inside and outside their organizations, to facilitate business interactions and decision. Much of it has been financial or customer data, often of a transactional type. A change is underway though.
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Tibco Brings Formidable Engineering Creds to Enterprise DX
With just a rudimentary understanding of the technology market, automobile enthusiasts — if they were asked — could quickly grasp what Tibco Software has been doing and, more importantly, where it is going. So let's start there.
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3 Guiding Principles for Predictive Analytics Success
The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between. Naturally, this hyper-competitive environment empowers customers to demand more choices and options than ever before, ultimately leading to downward pressure on retailer margins.
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Retain Your App Users With Predictive Analytics
Mobile apps are everywhere and people can’t stop using them. Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
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Leveraging the Power of Predictive Analytics to Control Churn
The subscription economy has forced a huge shift in the way companies approach their customers. The game is no longer a race to acquire new customers, but rather to hone in on retention and upsells. A Pacific Crest 2014 Private Software-as-a-Service (SaaS) survey found that it costs $0.
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Predictive Analytics Makes Marketing Dollars Work Harder
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
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Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
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How to Avoid a Loveless Business Intelligence Relationship
Anyone who's seen the most recent Business Intelligence and Analytics MQ report from Gartner would probably agree that conditions are ripe for a major shakeup in the $71 billion BI industry.
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Looker's Modular Approach to BI Hits Specific Job Titles
Santa Cruz, Calif.-based Looker continues to push its modular approach to business analytics into, well, any crack or crevice in the enterprise that can be improved by analytics. Its MO is to deliver products that allow companies to embed analytics in websites, portals, apps and even bots. And now,
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Qlik Revs its BI and Analytics Engine #Qonnections
Tableau and Microsoft had better watch their backs because Qlik, the other resident of Gartner’s Business Intelligence and Analytics Platforms Leaders Quadrant, is nipping at their heels.
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What's Programmatic Sampling - And Why Should You Care?
When I started working in sample, I soon realized that the sample world never sleeps.
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What Customer-Centric Predictive Analytics Looks Like
Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves? The idea of using predictive analytics to understand and influence customer behavior has tantalized retail and hospitality industries. It's not a new idea.
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New Google Analytics App Improves the User Experience
Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its reporting app. A Google Analytics app has been available for a while.
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