Articles
The excitement of Walmart’s purchase of Jet.com is a real world reminder of why businesses love fast consumer sales online. And analytics have always been the core tool for ensuring that those purchases remain consistently convenient and speedy.
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Machine learning and artificial intelligence have made huge strides in the recent past, from self-driving cars to Watson as Jeopardy champion to computers that can compose classical music and beat us at chess. But do any of these notable achievements mean that machines can anticipate our behavior online?
Humans aren’t predictable.
Not yet
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Data-driven decision making lies at the heart of departments across organizations. But to facilitate these decisions, analytics can no longer remain the purview of a small number of people who mete out reports as time allows — decision makers need direct access to analytics.
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Cultivating customer loyalty is a top priority for any business, and most brands today believe that if they can preemptively gain a better understanding of customer needs, they can take subsequent steps to anticipate and fill those needs to create a more positive customer experience.
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Customer feedback analysis tools are all the rage, but most of them suck.
They collect scores into pretty dashboards, but don’t actually tell what the feedback is or how to achieve customer loyalty.
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On average, mergers and acquisitions (M&A) activity is a net-neutral investment.
Approximately 70 percent of all mergers fail to match a market-based rate of return and the aggregate returns to buyers are basically zero.
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When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed.
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Did you know half of all Google search queries are now coming from smartphones and tablets?
Google certainly did, according to Sridhar Ramaswamy, Google’s senior vice president of Ads and Commerce.
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The last few years have been marked by dramatic increases in the volume and granularity of data available to marketers.
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Organizations make lots of decisions every day. Each is an opportunity to improve their bottom line, reduce fraud or improve lives.
Today, businesses are collecting more and more data they could use to make more data-driven decisions. Better decisions.
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Knowledge workers crave data, but need to find it first
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Tibco is still all about the enterprise but as the company acknowledges, the enterprise is changing to look very consumer like.
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The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between.
Naturally, this hyper-competitive environment empowers customers to demand more choices and options than ever before, ultimately leading to downward pressure on retailer margins.
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Mobile apps are everywhere and people can’t stop using them.
Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
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