Articles
Channel: Analytics (page 7)
-
Give Predictive Analytics a Boost with the Human Touch
Cultivating customer loyalty is a top priority for any business, and most brands today believe that if they can preemptively gain a better understanding of customer needs, they can take subsequent steps to anticipate and fill those needs to create a more positive customer experience.
Continue reading...
-
Why Most Customer Feedback Analysis Tools Suck & How to Fix This
Customer feedback analysis tools are all the rage, but most of them suck. They collect scores into pretty dashboards, but don’t actually tell what the feedback is or how to achieve customer loyalty.
Continue reading...
-
How Social Graph Analytics Help Accelerate Post-Merger Sales
On average, mergers and acquisitions (M&A) activity is a net-neutral investment. Approximately 70 percent of all mergers fail to match a market-based rate of return and the aggregate returns to buyers are basically zero.
Continue reading...
-
How Google Analytics User Explorer Can Improve Your Marketing Strategy
When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed.
Continue reading...
-
Keeping Up With Google Adwords & Analytics Changes
Did you know half of all Google search queries are now coming from smartphones and tablets? Google certainly did, according to Sridhar Ramaswamy, Google’s senior vice president of Ads and Commerce.
Continue reading...
-
Marketers: Here's Your Statistical Models Cheat Sheet
The last few years have been marked by dramatic increases in the volume and granularity of data available to marketers.
Continue reading...
-
The 3 P’s of Effective Business Decisions
Organizations make lots of decisions every day. Each is an opportunity to improve their bottom line, reduce fraud or improve lives. Today, businesses are collecting more and more data they could use to make more data-driven decisions. Better decisions.
Continue reading...
-
Emerging Data Needs Fuel New Data Management
Knowledge workers crave data, but need to find it first
Continue reading...
-
Tibco Brings Formidable Engineering Creds to Enterprise DX
Tibco is still all about the enterprise but as the company acknowledges, the enterprise is changing to look very consumer like.
Continue reading...
-
3 Guiding Principles for Predictive Analytics Success
The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between. Naturally, this hyper-competitive environment empowers customers to demand more choices and options than ever before, ultimately leading to downward pressure on retailer margins.
Continue reading...
-
Retain Your App Users With Predictive Analytics
Mobile apps are everywhere and people can’t stop using them. Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
Continue reading...
-
Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
Continue reading...
-
Leveraging the Power of Predictive Analytics to Control Churn
The subscription economy has forced a huge shift in the way companies approach their customers. The game is no longer a race to acquire new customers, but rather to hone in on retention and upsells. A Pacific Crest 2014 Private Software-as-a-Service (SaaS) survey found that it costs $0.
Continue reading...
-
Predictive Analytics Makes Marketing Dollars Work Harder
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
Continue reading...