Articles
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies.
Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
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The subscription economy has forced a huge shift in the way companies approach their customers.
The game is no longer a race to acquire new customers, but rather to hone in on retention and upsells. A Pacific Crest 2014 Private Software-as-a-Service (SaaS) survey found that it costs $0.
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Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age.
The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
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You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
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Anyone who's seen the most recent Business Intelligence and Analytics MQ report from Gartner would probably agree that conditions are ripe for a major shakeup in the $71 billion BI industry.
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Looker Data Apps have been developed for specific roles such as sales manager or customer retention specialist.
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Tableau and Microsoft had better watch their backs because Qlik, the other resident of Gartner’s Business Intelligence and Analytics Platforms Leaders Quadrant, is nipping at their heels.
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When I started working in sample, I soon realized that the sample world never sleeps.
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Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves?
The idea of using predictive analytics to understand and influence customer behavior has tantalized retail and hospitality industries.
It's not a new idea.
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Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones.
In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its reporting app.
A Google Analytics app has been available for a while.
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As charming as the image of little Amazon fairies perusing your bookshelves and credit card receipts may be, the system which offers you “people who bought this also liked…” is a lot more complicated than a simple swish of a wand.
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Game of Thrones probably has little to do with your professional life. So consider this gratuitous storytelling for the sake of curious fans of the HBO fantasy.
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Still giving lip service to analytics? Then you're probably losing sales.
According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
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A true analytics culture is a relatively rare thing.
Many of the country’s largest and most respected companies aren’t entirely data driven. Yet a typical Fortune 1000 company will garner $65 million in additional net income with just a 10% increase in data accessibility.
So what’s holding up the
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