Articles
Channel: Analytics (page 8)
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Gartner Shakes-Up Its BI and Analytics Platforms MQ
Last year when we looked Gartner’s Magic Quadrant (MQ) for Business Intelligence and Analytics it held 24 vendors, which by any measure is a crowd. Though the number hasn’t slimmed since then, new vendors have been added and others are no longer included.
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The Denver Broncos' Analytics Game
The longtime Colorado resident and Broncos fan in me watched Super Bowl 50 with great interest on Sunday. The longtime analytics industry veteran in me did the same.
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Beyonce.com Can't Hang With #SuperBowl Traffic Blitz
The Denver Broncos weren’t the only ones delivering an overwhelming blitz during Sunday’s Super Bowl.
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Pollster Larry Rosin Talks Projections & Predictions
Larry Rosin, co-founder and president of global media research and election polling firm, Edison Research, has always checked the “extremely certain” box when asked about his career direction.
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Power BI Is Optimized for All Windows 10 Screens
Microsoft has just made the Power BI app for Windows 10 mobile phones, which it introduced three weeks ago, available as a Windows 10 universal app for PCs, tablets and phones. This was hardly an unexpected move from the Redmond, Wash.-based company.
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Microsoft: Improving Customer Experience Analytics
Tech companies are like athletes. Both look to increase their capabilities, but the outcome from their effort does not always lead to straight to a goal. Take Microsoft. Already iconic for its Office software suite, Microsoft has been a hit and miss in some of its other forays.
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Data Science to the Rescue?
Data science promises us professionals who understand how to make data useful. But do we know what it takes to be a data scientist and if so, do we know how to teach those skills to others? As a concept, data science isn’t new, but our interest in it has
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Make 2016 the Year Your Data Investments Deliver
It’s time to commit. If I could whittle down all of my thoughts about the world of data and information in 2016 to just four words, it would be those four. C-level executives and technology end-users alike all seem to sense it. Dabbling and experimentation's time has come and gone.
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How Google Shopping Insights Can Improve CX Strategy
When retail managers think of customer experience, a number of things can keep them up at night — from cart abandonment to customer service worries. And then there's inventory management. The volatility of what is available has been a classic business concern taught in just about every MBA course imaginable.
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IBM Adds to its Predictive Might, Acquires IRIS Analytics
There’s no good time to catch someone using your stolen credit card, but doing so as it is happening sure beats discovering it when you get your bill. But according to IBM only 16 percent of banks who participated in a recent study indicated that they could predict fraud as
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Speed Read: Boost ROI With Predictive Marketing
It only stands to reason that a company engaged in predictive marketing would promote a survey that found predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement. But the first study — based on survey of 150 U.S.
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Looker Closes $48M Round
Looker, a Santa Cruz, Calif.-based data platform and analytics company, just closed on $48 million in Series C. Kleiner Perkins Caufield & Byers led the round, which previous investors — Redpoint Ventures, Meritech and Sapphire Ventures — also participated.
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Linking Customer Personas to CX: Google Analytics Affinity Reports
A pound sign has distinct meaning in the context of social media. It's a hashtag, right? But would you confuse it for a musical sharp? Maybe, depending on the context. For marketers, knowing the difference matters.
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NICE Grabs Nexidia, Heads for the Cloud
Paramus NJ-based NICE Systems has announced it will acquire Nexidia, a provider of interaction analytics for $135 million. Based in Atlanta, Nexidia is more than a "provider" of this technology, though.
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