Articles
Channel: Analytics (page 8)
-
Predictive Analytics Makes Marketing Dollars Work Harder
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
Continue reading...
-
Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
Continue reading...
-
How to Avoid a Loveless Business Intelligence Relationship
Anyone who's seen the most recent Business Intelligence and Analytics MQ report from Gartner would probably agree that conditions are ripe for a major shakeup in the $71 billion BI industry.
Continue reading...
-
Looker's Modular Approach to BI Hits Specific Job Titles
Looker Data Apps have been developed for specific roles such as sales manager or customer retention specialist.
Continue reading...
-
Qlik Revs its BI and Analytics Engine #Qonnections
Tableau and Microsoft had better watch their backs because Qlik, the other resident of Gartner’s Business Intelligence and Analytics Platforms Leaders Quadrant, is nipping at their heels.
Continue reading...
-
What's Programmatic Sampling - And Why Should You Care?
When I started working in sample, I soon realized that the sample world never sleeps.
Continue reading...
-
What Customer-Centric Predictive Analytics Looks Like
Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves? The idea of using predictive analytics to understand and influence customer behavior has tantalized retail and hospitality industries. It's not a new idea.
Continue reading...
-
New Google Analytics App Improves the User Experience
Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its reporting app. A Google Analytics app has been available for a while.
Continue reading...
-
Recommendation Engines Can Fuel Your Business, Improve ROI
As charming as the image of little Amazon fairies perusing your bookshelves and credit card receipts may be, the system which offers you “people who bought this also liked…” is a lot more complicated than a simple swish of a wand.
Continue reading...
-
Jon Snow Is Alive! (We Think)
Game of Thrones probably has little to do with your professional life. So consider this gratuitous storytelling for the sake of curious fans of the HBO fantasy.
Continue reading...
-
10 Hot Vendors That Made Gartner's Cool Marketing Analytics List
Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
Continue reading...
-
How to Kick-Start Your Company's Analytics Culture
A true analytics culture is a relatively rare thing. Many of the country’s largest and most respected companies aren’t entirely data driven. Yet a typical Fortune 1000 company will garner $65 million in additional net income with just a 10% increase in data accessibility. So what’s holding up the
Continue reading...
-
Discussion Point: What's the Promise of Predictive Analytics? #pawcon
SAN FRANCISCO — Predictive analytics professionals of all kinds are attending Predictive Analytics World here this week to learn how to strengthen their predictive analytics deployments, capitalize on data science and better leverage big data.
Continue reading...
-
Big Data + Analytics + Business Operations = Magic
The pace that companies generate and collect data shows no signs of slowing down. These businesses are then pouring all of this data into data lakes in the hopes of eventually getting some business value out of it.
Continue reading...
