Articles
Channel: Analytics (page 8)
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
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Leveraging the Power of Predictive Analytics to Control Churn
The subscription economy has forced a huge shift in the way companies approach their customers. The game is no longer a race to acquire new customers, but rather to hone in on retention and upsells. A Pacific Crest 2014 Private Software-as-a-Service (SaaS) survey found that it costs $0.
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Predictive Analytics Makes Marketing Dollars Work Harder
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
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Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
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How to Avoid a Loveless Business Intelligence Relationship
Anyone who's seen the most recent Business Intelligence and Analytics MQ report from Gartner would probably agree that conditions are ripe for a major shakeup in the $71 billion BI industry.
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Looker's Modular Approach to BI Hits Specific Job Titles
Looker Data Apps have been developed for specific roles such as sales manager or customer retention specialist.
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Qlik Revs its BI and Analytics Engine #Qonnections
Tableau and Microsoft had better watch their backs because Qlik, the other resident of Gartner’s Business Intelligence and Analytics Platforms Leaders Quadrant, is nipping at their heels.
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What's Programmatic Sampling - And Why Should You Care?
When I started working in sample, I soon realized that the sample world never sleeps.
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What Customer-Centric Predictive Analytics Looks Like
Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves? The idea of using predictive analytics to understand and influence customer behavior has tantalized retail and hospitality industries. It's not a new idea.
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New Google Analytics App Improves the User Experience
Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its reporting app. A Google Analytics app has been available for a while.
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Recommendation Engines Can Fuel Your Business, Improve ROI
As charming as the image of little Amazon fairies perusing your bookshelves and credit card receipts may be, the system which offers you “people who bought this also liked…” is a lot more complicated than a simple swish of a wand.
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Jon Snow Is Alive! (We Think)
Game of Thrones probably has little to do with your professional life. So consider this gratuitous storytelling for the sake of curious fans of the HBO fantasy.
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10 Hot Vendors That Made Gartner's Cool Marketing Analytics List
Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales.
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How to Kick-Start Your Company's Analytics Culture
A true analytics culture is a relatively rare thing. Many of the country’s largest and most respected companies aren’t entirely data driven. Yet a typical Fortune 1000 company will garner $65 million in additional net income with just a 10% increase in data accessibility. So what’s holding up the
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