Articles
Channel: Analytics (page 9)
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Email Is Essential for Programmatic Strategy
The multitude of communication methods introduced by smartphones and tablets have revolutionized how we view digital media. Email is no exception. The dynamics of email communication has evolved into a marketing option that can best match responses from consumers on-the-go.
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2015 Contributors of the Year: Joanna Schloss
Some of the concepts that strike fear in other's hearts — big data analytics, IoT analytics, data warehousing — are the very topics that are near and dear to Joanna Schloss. Joanna manages to make the confusing and complex clear, an ability that can only come with deep knowledge.
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The Real-Time Data Disconnect
We’ve heard more than an earful about the value of fast data, real-time data, streaming data, whatever-you-want-to-call-it data.
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Microsoft's Twofer: 2 Deals in 2 Days for 2 Separate Goals
On Friday, Microsoft acquired a Palo Alto, Calif.-based startup called Metanautix that specializes in helping large enterprises navigate "oceans" of data. It followed this on Monday, with the announced it was buying Talko, a Boston-based start up focusing on voice-based workgroup productivity.
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How Google Smart Goals Improve AdWord Budgets
Remember how Luke Skywalker shot the port shaft with the force, destroying the Death Star for the Rebel Alliance? If you're a marketer, you can imagine how great such intuition would be in improving conversion rates, especially from an ad campaign.
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Jared Feldman of Canvs Fast Forwards Social Sentiment Analytics
As the CEO and founder of Canvs, the first fully-automated platform to analyze social TV sentiment, Jared Feldman gives hope to any non-STEM majors in the world who aspire to become tech entrepreneurs.
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Microsoft Raises its Analytics Play, Will Workers Buy?
Microsoft put a stake in the ground nearly two years ago when it promised to bring the power of data analytics to a billion users.
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Data Scientists: From Zero to Done, Faster
Stories are legion of the shortage of data scientists, so you can’t blame me for being more than a little surprised when I found out that these wise men and women sometimes get put on hold when they want to run sophisticated queries.
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Google Analytics Introduces Calculated Metrics
Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception. Google introduced a new beta feature to Google Analytics called Calculated Metrics. Calculated Metrics allow users to insert custom metrics derived from existing Google Analytics metrics.
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How to Get the Price Right: Personalize It
Every holiday season retailers examine their marketing capabilities and sales trends to improve how they market their products and connect to customers. Some sectors have excelled in innovation by methodically adopting a new approach. If your business is evaluating ways to improve, consider pricing tactics among grocery retailers.
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CMSWire Tweet Jam: Mastering Analytics in the Big Data Age #CXMChat
From focus groups to surveys, businesses have been collecting customer data for years. Then the rise of the Internet and the unleashing of the social firehose gave companies more access to customer data than ever before.
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Is Your Brand Analytically Astute?
Everywhere we look, we find data — smart devices, watches, mobile apps, connected devices, even networks are providing data streams that brands must account for. But many organizations still haven't succeeded at harnessing and mastering the power of analytics to turn this data into valuable, impactful insight.
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Salesforce Reflects on Its Analytics Bet
Salesforce CEO Marc Benioff probably didn’t feel like he was stepping out on a ledge when he launched Wave, his company’s analytics cloud just over one year ago.
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SimilarWeb: So Good Even Google Relies On It
SimilarWeb, a London-based provider of digital intelligence with offices in Israel and the US, just secured a $25 million-growth equity round, bringing the company's total financing to $65 million.
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