Articles
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Good Business Processes Are Key to Resilience During Disruption
Process mapping and oversight needs to be a priority for all businesses today, and preparing teams with tools and resources must come from the top down.
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Are You Leveraging the Full Power of Sitecore?
If you’ve invested in Sitecore, are you taking full advantage of its extensive publishing power and marketing muscle?
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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The AI Marketer
When you think of a corporate hero, AI likely isn’t the first thought, yet here are three ways AI is improving marketing teams’ success and productivity today.
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Verint Offers Microsoft Teams Recording, Email Data Loss Still a Problem, More News
This week, Verint brings call recording to Microsoft Teams, new research shows email can still be a security problem, Zoom introduces end-to-end encryption.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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What Happens When Agile and UX Meet?
Problems arise when people who don’t understand UX make assumptions about how fast and simple the work is.
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How Do You Maintain Customer Experience on a Shrinking Budget?
How can businesses preserve the customer experience at a time when budgets are shrinking?
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Leadership During a Crisis Means More Than Keeping the Lights On
How do you maintain confidence in a time of ambiguity?
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How to Engage With Your Audience on Reddit
Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
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5 Reasons to Invest in Employee Experience
By understanding the employee experience, business leaders can gain actionable insights into what it takes to make the employee journey a positive one.
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3 Principles Successful Teams Have in Common
As we learn new ways of working together, here are three classic successful partnering principles to keep in mind: trust, shared vision and collaboration.
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The Blind Spot of DAM Vendor Selection
Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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