Editorial
Digital Marketing
Relax Marketers: Data Analysts Won't Replace You (Any Time Soon)
Ilan Hertz is an experienced marketing executive in the B2B software space. Ilan uses his domain expertise and data-driven methodologies to lead digital marketing efforts at Sisense, provider of business intelligence software that lets non-techies easily analyze and visualize big data sets from multiple sources. He was formerly marketing director at 121 Mobile. Earlier in his career, he was director of marketing at BlazeMeter and VP of marketing at SysAid Technologies Ltd. He has a bachelor's degree from Tel Aviv University and an MBA from Hamaslool Ha'akademi shel Hamichlala Leminhal.