Feature
Focus on Content
Since there is an absolute glut of CMSes out there, Contentful will have a hard time gaining traction, and for that alone it deserves praise. Even for systems that have been around for over a decade, and that have proven business models, it's often hard to get noticed as a viable CMS option.
Contentful calls itself the CMS for the app economy, a system where content is managed in one place and is published to many different platforms, including the Web and mobile apps. Most CMSes were built to publish to the Web, and as such, they are slaves to the HTML presentation layer, something Contentful seems to want to distance itself from.
Sascha Konietzke, Contentful CEO, had helped previously build a similar system called StorageRoom, but after lining up some funding and a crew of advisers, his team decided to rebuild StorageRoom with a new architecture. Thus we now have Contentful, a way to line up structured content in one place so that it could be published anywhere.
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Cloud + API Based
Becuase the Contenful team was tired of managing mobile app content in an outdated way, the Contentful Content Delivery API was born, and this is how the system can publish to any platform. Content is delivered as JSON data, and images, videos and other media is delivered as files.
Additionally, the API is distributed via a content delivery network for improved availability and reduced latency, a big benefit for mobile apps especially. Contentful is clearly focused on managing content for mobile apps, but the model could be used for other kinds of screens as well. We're thinking here of things like smart cars or even Google Glass, perhaps.
For now, Contentful is allowing people to sign up to be invited to its beta, and it will be free to try out. Tell us in the comments if you think this kind of delivery model is the future of mobile apps
