Workflow solutions aren’t very stimulating, unless you’re managing content, that is. Or working with it in a compliant, secure environment. Or not in detail.

Then, of course, there’s also the fascination that document management and enterprise content management professionals have had with automated workflow over the past few decades in a seemingly never ending quest to make working with content in the workplace smarter.

So, when Box CEO Aaron Levie introduced Box Workflow, it’s worth taking notice.

After all, Levie may have a point when he said that the software was built more around the process than the user. And what this has meant for users is having to stop what they’re doing to grab the files they need or to waste time weeding through files that are irrelevant to the task at hand.

The Mystery of dLoop - Solved

Last year Box bought dLoop, a startup that, at the time, provided IT admins with a way to control access to content with finer granularity. Initially Box-watchers thought the company would leverage dLoop’s content analysis and data-classification capabilities to help enterprises enforce compliance. Today Levie announced its realized purpose: it is the foundation upon which Box Workflow has been built.

“We think it’s (Box Workflow) business process made better,” Levie told the BoxWorks audience.

Annie Pearl, Workflow’s product manager said it’s rules-based (making use of “if” statements), intelligent and built for the cloud. It helps employees take action on files.

Say, for example, a contract is uploaded to Box. Box Workflow will know whether to route it to a Sales Director or the Sales VP, based on its content. If the deal is less than a million dollars, it doesn’t need the VP’s attention, so the rules engine might decide to route it to his subordinate.

This automated decision making is based on behavior and machine learning.

Less Guessing

Box Workflow also has time-based capabilities, explained Pearl. It  could have, for instance, sent a reminder to the Miami Heat’s owner to let him know that LeBron James’ contract was about to expire.

The service takes the “the guessing work out of hands of individuals to classify your most valuable content,” says Pearl.

Box Workflow also automatically applies security to uploaded files based on what it has learned from other files like it.

Growing and Transforming

It’s with capabilities like those found in Box Workflow that we’re beginning to watch Box grow beyond being an Enterprise File Sync & Share solution to the enterprise content management and collaboration platform it aims to be.