[Breakouts] GA4 Migration Essentials for Business Managers: Avoiding Data Pitfalls, Maximizing Customer Experience Insights

As the July 1, 2023 deadline for Google Analytics Universal's data collection approaches, migrating to GA4 is becoming increasingly crucial for businesses. In this breakout session, Stephanie Petrusha, Director of Technology from Cylogy, will guide the audience through a successful migration process to GA4, focusing on customer journey optimization and success metrics. Stephanie will provide insights into the customer experience analytics and success metrics necessary for a smooth migration. Attendees will learn about critical takeaways, including how to:

• Create a seamless migration process from Universal Analytics to GA4
• Optimize customer journeys and analytics for improved user experience
• Identify success metrics that help to measure the effectiveness of your GA4 migration

Join this session to learn how to leverage GA4's capabilities for customer journey optimization and how to measure your success with data-driven insights. The session will conclude with 10 minutes for Q&A, allowing attendees to ask specific questions about their business needs.