[Master Class] Technology Choices for the New Omnichannel Era

Every company wants to “become omnichannel,” but most are still not succeeding. Join Tony Byrne, founder of Real Story Group, a pro-customer analyst firm, as he leads fast-paced introduction to the new omnichannel stack of the future. What pieces will you need, and how can you integrate them? Where is the market going, and what are the attendant architectural and governance implications? What does this mean for the future of content management, and how does customer data and decisioning fit in? Learn from actual case studies from large, global enterprises.

Audience will learn:

        • How to envision a future-ready omnichannel architecture
        • How to transition to this future state
        • Design patterns and lessons from large B2B and B2C enterprises undertaking this journey