Brian Piper

Brian Piper

Director of Content Strategy & Assessment
University of Rochester
Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester and is also an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into Web3, AI, community building, NFTs, social tokens, and is the founder of $PIPER coin. He recently co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is also a contributing author and editor of The Most Amazing Marketing Book Ever with Mark Schaefer, which releases in May 2023. Brian is a volunteer and Board member of the nonprofit Higher Education Web Professionals Association, he is a member of the Ed3DAO, and a mentor for the Content Marketing Institute. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

Thursday, May 11

US/Central from 11 :45 AM to 12 :30 PM ( 45 mins )

[Breakout] Optimize Content Performance and User Experience Effectively through Data Analytics and Insights


  • Customer Journey Optimization


Want to Sponsor?

Engage today's top customer experience executives.

Contact Us