Rob McCutcheon

Join us for an inspiring fireside chat with Rob McCutcheon, Director of Digital Innovation and Ecosystems at Gatorade. In this session, we'll explore how Gatorade is leveraging digital technologies to innovate and enhance the customer experience.

Moderated by Lonnie Angle from Work & Co, this session will delve into the strategies, insights, and technologies that have allowed Gatorade to stay at the forefront of digital innovation in the sports drink industry. Gatorade has been pushing the boundaries of what's possible in the realm of customer experience and Rob will share his perspective on the role of innovation in driving customer engagement and loyalty, as well as the challenges and opportunities of working in a fast-paced and constantly evolving digital landscape. He'll share how Gatorade leverages data to improve performance both on and off the field.

Key takeaways:

• Learn about the latest trends and strategies for innovating the customer experience
• Gain insights into the role of data and technology in personalizing and enhancing the customer journey
• Discover how Gatorade is driving engagement and loyalty