Stephanie Petrusha

Director of Technology

Cylogy, Inc.

Stephanie has over 20 years of professional experience in managing development teams, consulting clients, architecting digital solutions, and developing software and web applications. She specializes in Digital Experience Platforms and Composable/Headless DX stacks, with a specialization in Sitecore solutions. Stephanie earned a Master’s degree in E-Commerce Technology from DePaul University in Chicago. With a diverse technical background and strong organizational skillset, Stephanie has insight on what makes a healthy technical organization, and she leads projects to success.

STEPHANIE'S SESSIONS

Friday, May 12

US/Central from 11 :25 AM to 12 :10 PM ( 45 mins )

[Breakouts] GA4 Migration Essentials for Business Managers: Avoiding Data Pitfalls, Maximizing Customer Experience Insights

As the July 1, 2023 deadline for Google Analytics Universal's data collection approaches, migrating to GA4 is becoming increasingly crucial for businesses. In this breakout session, Stephanie Petrusha, Director of Technology from Cylogy, will guide the audience through a successful migration process to GA4, focusing on customer journey optimization and success metrics. Stephanie will provide insights into the customer experience analytics and success metrics necessary for a smooth migration. Attendees will learn about critical takeaways, including how to:

Create a seamless migration process from Universal Analytics to GA4
Optimize customer journeys and analytics for improved user experience
Identify success metrics that help to measure the effectiveness of your GA4 migration

Join this session to learn how to leverage GA4's capabilities for customer journey optimization and how to measure your success with data-driven insights. The session will conclude with 10 minutes for Q&A, allowing attendees to ask specific questions about their business needs.

Speaker

Stephanie Petrusha

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