Tarunam is a passionate technologist with a proven track record of leading 14+ digital transformations for fortune 500 brands like Lowes, Macys, Target, Coach, Costco, Mattel etc. He is currently working as Director, Product Engineering & ML for Lowes, and leads the enterprise content modernization, personalization and customer modernization across enterprises including digital, store, mobile, marketing & campaign, Sales CRM, Chat etc. Responsible for collaborating and partnering with senior technology and C level business leaders to develop & deliver omni strategy for Lowe's big rock initiatives related to personalization & customer modernization. Prior to Lowes , he was leading the Macy’s digital transformation for merchandising, common catalogue (TOF) , Price & promotion and Smart platform ( ML & Analytics ) for digital and enterprise channels. Previously, he has served in a variety of technology leadership roles for BJ’s wholesale club, Accenture and At&t(TechM) where he successfully envisioned & led many cutting edge transformational technology initiatives that delivered outstanding results at multiple companies . He is considered an industry expert in strategizing and executing the digital transformation and modernization of customer( personalization), item, search & browse, recommendations, price & promotion and more by using cutting edge technology leveraging machine learning, ChatGPT, deep & reinforcement learning including data analytics and data warehouse.
Thursday, May 11
US/Central from 3 :00 PM to 3 :50 PM ( 50 mins )
[Breakout] Driving Personalized CX through Hyper Personalization, Content and Journey Evolution
Personalization is no longer a nice-to-have in retail; it's a must-have. Join Director of Technology-Personalization at Lowe's, Tarunam Verma, for an in-depth exploration of hyper-personalization in CX. Learn how AI and machine learning can help deliver a customer experience that truly resonates. With insights into model-driven content tagging, journey evolution, and platform capabilities, this session is a must-attend for anyone looking to stay ahead of the personalization curve.
In this session you will:
- Explore where your organization is on the path and how to advance to the next level
- Discuss how to achieve personalization at scale by enabling machine learning foundation capabilities
- Gain practical tips on how to evolve your content and journey to optimize personalization
- Look at the future of personalization in 2025, including emerging trends and technologies that will continue to shape the customer experience.
- AI, Conversational Experiences & the Future of CX