Tony Byrne

Did you come to CMSWire CONNECT to identify and evaluate suitable technology suppliers for your digital and customer experience initiatives? If so, this workshop is for you!

Join your host Tony Byrne – founder of Real Story Group, a fiercely-independent, pro-customer analyst firm – for the inside scoop on how to match your unique needs with the right technology marketplaces and vendors, ranging from CMS and DAM to Email Marketing and more. Tony will teach you how to replace outdated, waterfall methods with a modern approach to technology selection.

You’ll also come away with a firm understanding of the major pros and cons of the key cloud/suite players.

This workshop will teach you to:

• Distinguish among features, architectures, cost, and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs

• Drive an agile, test-based selection process that engages your peers as advocates for the right solution

• Understand how to adopt this methodology for selecting digital agencies and other consulting firms

• Benefit from case studies and learning from those who have gone before you

Customer Data Platform (CDP) technology has become all the rage in recent years, and always a hot topic on CMSWire! Yet much confusion reigns about the scope and purpose of these platforms, amid a highly diversified vendor marketplace.

Join MarTech expert Tony Byrne — founder of independent analyst firm Real Story Group — for the real scoop on CDP technology. Tony will walk you through the business case, architectural models, and pitfalls in this emerging market, with a glimpse of where it’s going in the future. If you’re exploring CDPs, or in the market now, or even thinking of replacing your first-gen CDP (it happens!), this session is perfect for you.