Wednesday, May 10
US/Central from 9 :00 AM to 12 :15 PM ( 3 hrs 15 mins )
[Master Class] The Right Way to Buy Digital Technology for an Omnichannel Future
Did you come to CMSWire CONNECT to identify and evaluate suitable technology suppliers for your digital and customer experience initiatives? If so, this workshop is for you!
Join your host Tony Byrne – founder of Real Story Group, a fiercely-independent, pro-customer analyst firm – for the inside scoop on how to match your unique needs with the right technology marketplaces and vendors, ranging from CMS and DAM to Email Marketing and more. Tony will teach you how to replace outdated, waterfall methods with a modern approach to technology selection.
You’ll also come away with a firm understanding of the major pros and cons of the key cloud/suite players.
This workshop will teach you to:
Thursday, May 11
US/Central from 1 :30 PM to 2 :15 PM ( 45 mins )
[Breakout] Demystifying CDP Technology: What’s Real, What’s Hype and What’s the Future
Customer Data Platform (CDP) technology has become all the rage in recent years, and always a hot topic on CMSWire! Yet much confusion reigns about the scope and purpose of these platforms, amid a highly diversified vendor marketplace.
Join MarTech expert Tony Byrne — founder of independent analyst firm Real Story Group — for the real scoop on CDP technology. Tony will walk you through the business case, architectural models, and pitfalls in this emerging market, with a glimpse of where it’s going in the future. If you’re exploring CDPs, or in the market now, or even thinking of replacing your first-gen CDP (it happens!), this session is perfect for you.