Tony Byrne

Every company wants to “become omnichannel,” but most are still not succeeding. Join Tony Byrne, founder of Real Story Group, a pro-customer analyst firm, as he leads fast-paced introduction to the new omnichannel stack of the future. What pieces will you need, and how can you integrate them? Where is the market going, and what are the attendant architectural and governance implications? What does this mean for the future of content management, and how does customer data and decisioning fit in? Learn from actual case studies from large, global enterprises.

Audience will learn:

        • How to envision a future-ready omnichannel architecture
        • How to transition to this future state
        • Design patterns and lessons from large B2B and B2C enterprises undertaking this journey

Customer Data Platform (CDP) technology has become all the rage in recent years, and always a hot topic on CMSWire! Yet much confusion reigns about the scope and purpose of these platforms, amid a highly diversified vendor marketplace.

Join MarTech expert Tony Byrne — founder of independent analyst firm Real Story Group — for the real scoop on CDP technology. Tony will walk you through the business case, architectural models, and pitfalls in this emerging market, with a glimpse of where it’s going in the future. If you’re exploring CDPs, or in the market now, or even thinking of replacing your first-gen CDP (it happens!), this session is perfect for you.

Customer Data Platform (CDP) technology has become all the rage in recent years, and always a hot topic on CMSWire! Yet much confusion reigns about the scope and purpose of these platforms, amid a highly diversified vendor marketplace.

Join MarTech expert Tony Byrne — founder of independent analyst firm Real Story Group — for the real scoop on CDP technology. Tony will walk you through the business case, architectural models, and pitfalls in this emerging market, with a glimpse of where it’s going in the future. If you’re exploring CDPs, or in the market now, or even thinking of replacing your first-gen CDP (it happens!), this session is perfect for you.

Are you struggling to identify and evaluate suitable technology suppliers for your digital initiatives? Join Tony Byrne, founder of Real Story Group, a pro-customer analyst firm, as he shares his expert insights on how to effectively select digital technology for your omnichannel future. In this master class, Tony will provide you with practical strategies to replace outdated, waterfall methods with a modern approach to technology selection. You'll learn how to distinguish among features, architectures, costs, and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Additionally, you'll discover how to drive an agile, test-based selection process that engages your peers as advocates for the right solution. Real-world case studies and lessons learned from those who have gone before you will be shared to help you make informed decisions.

Audience will learn:

        • How to effectively assess and compare different digital technology options based on features, architectures, costs, and ecosystems
        • Strategies for driving an agile, test-based selection process that involves peer engagement and advocacy
        • Real-world case studies and lessons learned from previous digital technology selection experiences to inform decision-making