Latest Customer Data Platforms Articles

Journey Maps Look Great on Walls. They're Terrible at Fixing Experiences.

The CMO Is Now a Data Architect. Here's Why That Had to Happen.

Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.

Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation

Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies

Your Omnichannel Data Is Unified. Is Your Promise Status?

Marketing Teams Don't Fully Embrace AI. Here's What Leaders Can Do About It

GEO Gatekeeper: Before Buyers Visit Your Site, AI Has Already Judged You

Real-Time CX Is a Lie If Your Systems Aren't Aligned

Why Is Starbucks so Successful Despite Its Mediocre Coffee?

So Long, Treasure Data. Welcome, Treasure AI

Twilio Launches Flex SDK, Salesforce Voice Integration to Unify CCaaS and CPaaS

You Bought a Customer Data Platform. Did You Build for It?

Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation

How AI Efficiency Crushes B2B Customer Relationships

Great CX at the Expense of Employees? That’s a Losing Strategy

Why Readiness, Not Technology, Determines CDP Success

'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset

Time to Navigate From Journey Mapping to Journey Intelligence

The 5-Step Martech Reality Check for Marketing Leaders

The Best Customer Experience (CX) Conferences in 2026

Cresta Launches Knowledge Agent for Contact Centers

Can Qualtrics Close the Customer Experience Execution Gap?

8x8 Engage Launches Globally for Frontline Teams

Which 2025 Marketing Predictions Actually Came True?

What Separates the Best and Worst Customer Service

When Predictive Analytics Misleads CX Strategy