Articles
Channel: Customer Experience
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High-Impact Customer Experience Tactics
According to Forrester, more than one-quarter (27%) of brands improved their CX in the last year. What are some tactics that help?
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The Heart of What Customers Need Now: Human Connection and Experiences
As CX professionals, we need to make employee experience, customer segmentation and improving efficiency through the lens of CX our top priorities.
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Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News
This week's marketing and CX news roundup includes CDP updates from Lytics and Tealium, Gartner's CMO Spend Survey highlights and other DX news highlights.
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The Tale of a Table, 2 Stores and Why a Holistic Customer Experience Is Important
Developing a holistic view of the customer experience creates an ongoing cyclical relationship of trust, repeat business and peer marketing.
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What Is Customer Experience Management?
Exploring the key concepts, strategies and software behind customer experience management (CXM).
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IDG Acquires Triblio, Dun & Bradstreet's Valuation Tops at $8.4B and More CX News
Our marketing and CX news roundup includes IDG's acquisition of ABM provider Triblio, a new martech alliance and all the CX news of the week.
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Supply Chains Face an Inflection Point
The economic swings in the first half of the year have led to dramatic supply chain shifts across most industries.
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Doubling Down on Customer Retention? Don't Forget Your Onboarding Process
Putting extra effort into customer onboarding pays off in the long-term for retention efforts.
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Contentful Nets $80M Round, Dun & Bradstreet Updates ABM and More News
Our weekly news roundup for CX and digital marketing software includes Contentful's $80M funding round and InMoment's board addition.
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About That Customer Experience Roadmap ...
We checked in with three different companies to see if they've adjusted their customer experience roadmaps as a result of the coronavirus.
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An Opportunity for Cultural Changes in the Contact Center
The contact center industry, known for high attrition rates, sees opportunity for improved employee engagement in the midst of the COVID-19 outbreak.
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Why Double the Number of Marketers Now Lead Customer Experience Initiatives
Recent data found twice as many marketers now lead CX initiatives compared to two years ago. Here is how marketing and CX are intersecting.
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When Online and In Person Meet: The Challenges of Takeout and Curbside Pickup
While it’s great to see more and more brands adopting omnichannel initiatives, they come with their fair share of challenges.
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Demandbase Acquires Engagio, Acoustic Names New CEO and More News
Our latest customer experience and digital marketing software news column covers Demandbase's acquisition of Engagio, and Acoustic's new CEO.
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