Articles
Channel: Customer Experience
-
Stitching Together Online and Offline Customer Data
What are businesses doing to chase down the elusive 360 degree view of their customers?
Continue reading...
-
Combine Chatbots and RPA Bots for Better Customer Service
Robotic process automation (RPA) bots can help support human agents as well as virtual agents.
Continue reading...
-
Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News
Publicis bought Epsilon in a $4.4 billion deal, CDP provider BlueConic released AI Workbench and more in customer experience news.
Continue reading...
-
What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
Continue reading...
-
Don't Confuse Digital Transformation with Customer Experience
When it comes to customer experience, businesses should recognize digital transformation isn’t the driver, it’s the vehicle.
Continue reading...
-
Are You Listening to Your Customers or Just Tuning Out?
Surveys are a great tool when used appropriately, but other methods are available and it’s crucial to recognize what’s best for the job.
Continue reading...
-
How a CDP Can Help Retailers Improve Customer Segmentation
The retail industry has a pressing focus on personalization strategies and techniques and CDPs are helping deliver better results through improved segmentation.
Continue reading...
-
Don't Let Chatbots Drag Down Your Customer Experience
There are definitely some areas where chatbots hinder rather than help the customer experience.
Continue reading...
-
B2B Customer Experience Fundamentals: Listening
Technology can help with the customer experience in so many ways. But sometimes it gets in the way.
Continue reading...
-
Interactions and Complexity
The web is a complex, networked environment. Those investing in complexity, while also simplifying interactions with complex systems, are reaping the rewards.
Continue reading...
-
6 Ways to Deal With Difficult Customers
We explore how to deal with difficult customers and knowing when it's time to cut ties.
Continue reading...
-
Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News
Gartner named four content marketing platform providers leaders in its latest MQ; Decibel, Looker and LogMeIn out with new releases and more news.
Continue reading...
-
AR and VR Could Be Mainstream Sooner Than You Think
As AR and VR applications go mainstream, Gartner estimates that by next year 100 million consumers will use this tech to shop. But is that realistic?
Continue reading...
-
What You Need to Know About Salesforce Certifications
A look at the Salesforce Certifications that will help make you more marketable, as well as information on training, costs and tracks.
Continue reading...