Articles
Channel: Customer Experience
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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How Cultural Differences Impact Customer Experience
Cultural contexts can make or break your customer experience.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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Watch These 4 Areas to Ensure Your Customer Experience Is Improving
If your customer experience model stays the same year after year, you've got a problem.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News
Adobe and Marketo in Acquisition Talks, SAP Updates Marketing Cloud, SDL and Alibaba Cloud Partner and more CX News.
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How 2 Companies Transformed Bad Customer Experiences
Two very different experiences turned this author from an unhappy customer to a brand advocate.
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Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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Are Your Customer Experience Metrics Setting You Up For Success?
Combining multiple customer experience metrics will provide the deepest insights — but first you must define what success means for your company.
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Trust Corrupts. Ultimate Trust Corrupts Absolutely
The best societies trust but verify.
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Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News
Episerver is just the latest tech company acquired by a private equity firm in this latest wrap up of digital customer experience news.
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Are You Measuring Part or All of the Customer Experience?
Customer-related metrics should be viewed as part of an overall ecosystem and not as separate performance indicators.
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5 Steps For Building a Voice of the Customer Program
What do revenue, retention and reputation all have in common? They all revolve around the customer.
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