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• Sep 18

  Using Social Media To Build Human Connections With Your Customer

  When customers interact with a brand, at times, it can seem as if they are interacting with a faceless being. This may have worked in the past, but in a world connected by a slew of digital devices and social media platforms, customers are craving a human connection. According to PwC, 75% Contin...Read more

• Sep 11

  'The Hype Machine': A Warning for Our Times

  When I was a kid, I loved and hated scary movies. I didn’t eat mushrooms for years after seeing a B-movie where eating them turned you into a Toadstool person. Invasion of the Body Snatchers, with the main character named Myles? Even scarier. Continue reading...

• Sep 10

  How to Use Instagram for Ecommerce

  With over 1 billion active users and a growing user base, Instagram is considered one of the best social sales tools in 2020 and beyond. Continue reading...

• Aug 24

  How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy

  When it came to analytics services,  I wrote off Microsoft long ago. At the time it was  vying with Google for internet supremacy among consumers, as an attempted extension of its ubiquitous operating software, Windows.   Time has passed. Continue reading...

• Aug 24

  7 Ways to Ensure Your Social Presence Improves Your Customer Experience

  Currently, there are 3.9 billion social media users worldwide, which means that 49% of the world’s population is using social media. Social media usage cuts across all generations, with eMarketer reporting that 90.4% of millennials, 77.5% of Gen-X, and 48.2% of baby boomers are active social med...Read more