234Social

234Social provides Facebook and Twitter marketing tools like increasing engagement, identifying supporters and helping turn them into customers.

Company Info

Jun 26

What NOT to Talk About on Corporate Social Media Accounts

At the start of 2020, 3.8 billion people were active on social media. Continue reading...
Jun 24

Best Practices for Improving Your Dark Social Engagement

According to eMarketer, US spending on public social networks like Twitter, LinkedIn and Instagram will increase 20.4% in 2020 to more than $43 billion. Continue reading...
Jun 15

Social Media's Dirty Secret

A company I helped found launched an online community back in the late '90s. We got substantial funding and at one stage had more than 50 people working on designing and promoting it. We opened up lots of forums and discussion boards. Continue reading...
Jun 3

How to Engage With Your Audience on Reddit

Reddit is a massive social media platform that largely gets underutilized by marketers. According to Reddit Inc., there are 21 billion screen views by its 430 million active users each month. Continue reading...
May 26

Beyond Vanity Metrics: Measuring Social Media Success

Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, there’s been enormous amounts of data collected in an effort to measure the success of social media campaign...Read more