ActiveConversion makes sales and marketing work for industrial companies. Our combination of software and services helps manufacturers, distributors and industrial service providers make the most of existing efforts by generating more leads and identifying the best opportunities.
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Most Chief Marketing Officers (CMOs) expect COVID-19's impact on the bottom line to be short-lived with better times ahead in the next 18 to 24 months, according to Gartner's CMO Spend Survey 2020 published this week. Continue reading...
CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company's pipeline generation and brand, they also have the shortest average tenure of any executive in the C-suite and the shortest timeline for producing results. Continue reading...
Marketing has long monitored website performance as a measure of the customer experience. But what's the right test for a website or app? Identifying one test has been a challenge. Google's answer to that challenge is Core Web Vitals. Continue reading...
At the start of 2020, 3.8 billion people were active on social media. Continue reading...
IDG Communications has acquired Triblio, a provider of account-based marketing (ABM) software. ABM software allows B2B marketers to target accounts that sales departments want to target and influence buying groups. The acquisition joins the IDG global brand, which includes publishing, data...Read more