ADAM 5 is a digital asset management solution for enterprise marketing. ADAM 5 unifies product content, marketing content and processes to help B2B providers and B2C brands deliver consistent and structured content through multiple touch points. ADAM 5 can streamline the marketing processes throughout the creative lifecycle, from asset creation and approval to management and delivery. The product also contains collaboration tools with cross-media annotation, proofing and approval.
Primary Use Cases
Digital Asset Management. Product Content Management. Catalog Management.
Intranets have existed for over two decades, yet the industry still hasn't found a way to set organizations up for success, the same challenges persist today.
The long tail of legacy technology in most organizations cannot be ignored. Modernization and replacement must be a strategic priority, not an afterthought.
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.