Allocadia Software is a Canadian company providing software-as-a-service (SaaS) marketing software to marketing operations professionals, CMOs and financial stakeholders.
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Smart tools are everywhere. People have multiple options for everything from food delivery services to virtual reality headsets, but many times, users don't choose products for their brands or even for their features. Instead, they choose new products based on the connections between the people...Read more
Marketers have long relied on third-party data such as the cookies collected by Google Chrome, but the company announced earlier this year that it will be stopping that practice by 2022, following similar moves by Firefox and Safari. Continue reading...
A little more than half of marketing decisions are influenced by marketing analytics. That means a little less than half of marketing decisions are influenced by something else. Continue reading...
Facebook reported Nov. 30 it has reached an agreement to acquire Kustomer, a CRM platform. Some media reports estimate the deal at a value of $1 billion. Facebook did not disclose financial terms. Continue reading...
2020 has been quite the year. The world has been devastated by the COVID-19 pandemic with 1.4 million deaths and nearly 60 million cases worldwide, and it hasn’t even been a year since the virus fully began to take its course. Families shattered. Worlds upended. Businesses shut down. Continue r...Read more