Alterian
Alterian is a leading provider of cross-channel campaign and real-time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and personalized customer experiences in multi-channel scenarios for many of the world’s leading brands and corporations.
Company Info
- HQ Location
- United States
- Year Founded
- 1997
- Employees
- 200
- Website
- alterian.com
Products by Alterian
Company Headquarters
Related News
-
Aug 12
A Solution to Marketers' Attribution Problems, According to Isaac Newton
Marketing qualified leads, website return visitors, SEO rankings, social media influence, ‘click to open’ ratios … these are just a few of the dizzy array of metrics digital marketers use. Continue reading...
-
Aug 11
B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
For over two years, I’ve managed the Content Corner email newsletter. It’s sent out every other Friday with love and care, assembled 100% by yours truly. I curate content about marketing and add in some splashes of original commentary. Continue reading...
-
Aug 10
Sitecore Updates DXP, Commerce Platforms, Drift Launches Prospector and More News
Sitecore, a digital experience software provider, had a big launch last week. The company released new versions of its experience and commerce platforms — Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10. It’s been a hot July and August for experience software n...Read more
-
Aug 7
Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
The leading companies of the 21st century have a few things in common: 1) Data is a currency and a discipline; 2) Everything starts with the customer and their experience with the brand; and 3) Transactions are second to a mutual and ongoing value exchange between customer and brand. Continue r...Read more
-
Aug 4
How to Turn Your Remote Marketing Team Into an Agile Marketing Team
Once the exception rather than the rule, marketing teams working on a completely remote basis are now not only ubiquitous, they’re looking more and more permanent. Continue reading...