Bislr is a digital marketing tool for building landing pages and campaigns that can more seamlessly integrate with social, CRM and marketing automation systems. It offers email A/B testing, SEO, analytics, lead generation and content management.
As ecommerce keeps on growing and customers keep on evolving, the importance of triggered marketing (aka real-time marketing) is at an all-time high. I recently wrote about the need to combine both real-time and batch customer data in order to maximize the value of this marketing strategy. Conti...Read more
Earlier this year, Spotify released Ad Studio, a user interface for its burgeoning podcast ad service. The shift to remote work has made podcast programming competitive against social media, digital communities, online platforms and traditional media as an advertising placement choice. Continue...Read more
One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...