A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
It has been difficult to quantify the impact of information management on productivity, but recent research shows just how bad it can be.
Lytics gets a $35M Series C, Adobe unveils Adobe Target, Ars Logica releases Compass Guide to WCM and more customer experience news.
Leading enterprises recognize the rising number of service requests as an opportunity to innovate and incorporate AI.