A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Continue reading...
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know. Continue reading...
Here we dig deeper into Facebook's acquisition of Kustomer and what it means for omnichannel customer service solutions. Continue reading...