A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software. Continue reading...
A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs. Continue reading...
Your ability to collect, share and adapt tribal knowledge will be a market differentiator. Chatbots can help make sure this knowledge doesn't get lost. Continue reading...