A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
As chatbots become more mainstream organizations are looking at the best ways to leverage these AI powered helpers to improve the customer journey.
Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
When businesses design products, they often try to make it simpler for themselves, not the customer.