A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Product Details
- Product
- bpm'online marketing
- Company
- bpm'online
- HQ Location
- United States
- Year Founded
- 2011
- License
- Commercial
- Deployment
- SaaS, On-Premise
Tags
Primary Use Cases
marketing automation
Related News
-
Feb 10
What's Behind the CRM-Trolling Platform of Independents?
Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more
-
Jan 16
Customer Data Platforms and Analytical CRMs Share the Same DNA
Salesforce created the customer relationship management (CRM) software market as we know it today, and with the rise of Salesforce CRM for B2B sales teams, CRM became a sales tool that tracks opportunities through various sales stages. Continue reading...
-
Jun 12
When It's Time to Fire a Customer
Companies pour a lot of resources into customer experience, customer acquisition and customer retention efforts. Yet there are times when a particular customer is no longer worth the investment. Continue reading...
