A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
Today is only the start of your road to compliance. Here are two factors which should come next in your GDPR strategy.
Treat the Privacy Shield framework as a roadmap to start on GDPR compliance, not an end in and of itself.
Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply.