A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
Salesforce announced a $27.7 billion deal to buy collaboration platform Slack on Dec. 1, giving the business software giant a broader array of tools as the pandemic continues to fuel the remote work trend. Continue reading...
Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers. Continue reading...
Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more