A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
Digital transformation is the process, the investment and the commitment organizations need to undertake to remain competitive, relevant and viable.
Digital innovation hasn’t changed the need for a business to relate to people as people.
Currently there are ECM problems prompting businesses to move from legacy tech to more modern alternatives, like CCM or cloud services. Here's why.