A marketing automation platform that delivers end-to-end processes for efficient lead management. Its functionality covers important areas such as 360° customer view and segmentation, lead management, website behavior tracking, trigger campaigns, e-mail marketing, event management, productivity tools and business process management.
Primary Use Cases
One of the missteps organizations make in their approach to culture transformation is to put all of their focus on designing the change from the top down.
Allowing remote working opens an organization up to a wider pool of potential applicants who can offer a greater variety of voices and perspectives.
Audience-centric brands aren't just data-driven, they're using the intent behind the action to deliver more relevant products and content.