Brandifyer is a service for marketing and communication employees and brand managers which allows to manage their assets via text, images, videos and create new content. Users can be given access to the relevant data and they can create content themselves while maintaining the corporate identity and the brand identity.
Primary Use Cases
One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...
Snowflake, a cloud data platform which includes hosting for Customer Data Platform (CDP) providers, sold 28 million shares and raised almost $3.4 billion from its IPO this week. The company is now valued at $70 billion. It is now the largest IPO in the software category. VMWare ra...Read more
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...