Brandmuscle combines ad builder, print on demand, local media planning and buying and co-op management into one platform.This product supports effective multi-channel marketing programs at the local-level.
Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-t...Read more
Marketo has completed its executive team shakeup post Vista Equity acquisition with the hiring of a new chief marketing officer. The San Mateo, Calif.-based marketing automation provider named Sarah Kennedy as its new CMO yesterday. Continue reading...
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based rese...Read more